Introduced in 2006, Madewell has established its place as a fashion-forward brand. With denim at the core and inspiration from cool, classic Americana, Madewell is not only known for denim but all things that should be worn with it.  Maintaining its solid signature, new seasons offer subtle tweaks to modernise shapes of newest trends, like extending the silhouette of a Shearling-lined bomber to reduce bulk, making it one of the most sought after brands by all ages. Building relationships with style icons Alexa Chung and Blake Lively, Madewell delivers an aesthetic that every women can identify with.

The Spring Summer 2019 collection is of the moment, feminine, unisex and wearable. Think Jumpsuits, wide-leg cropped pants and flirty dresses. Jeans in every wash and shape are accentuated with perfect accompaniments of camis, oversized shirts  and light jumpers. The denim collection is rounded out with denim jackets and shorts.

Sustainable practice is an important part of the brands identity. Madewell is a Fairtrade USA partner, runs an always on denim recycling initiative and is constantly working to improve the brands environmental impact. For details on Madewell’s extensive sustainability program click here.

In bringing the brand to the Australian retail market, True Alliance has partnered exclusively with David Jones to allow Australian consumers a premium instore and online shopping experience.