We believe in the power of diversity and people feeling good in their own skin, with locally designed and ethically sourced denim made for every mood, every moment and every body.

For years, we have built on the strong momentum of our sister brand Lee, whilst priding ourselves on creating ethically sourced denim that fits seamlessly into the active lifestyle of our wearers. We believe that denim is a wardrobe staples that can be worn by anyone, which is why as we move forward we want to put the spotlight on what lies at the core of our brand – our rich diversity, particularly when it comes to our denim offering.