Our heritage inspired, sustainably minded denim is a wardrobe investment and we pride ourselves on not only bringing you the ultimate fit, but also a jean that will last the test of time.

For over 130 years, we have moved with the times. From hip hop to Hollywood, we’ve been at the heart of popular culture and loved by generations of trailblazing icons. Devoted to style, quality and a spirit of independence, we’re also committed to our planet and our people; embracing ethical, sustainable fashion, building a safe work space, and championing the changemakers who move fearlessly to the beat of their own drum.