True Alliance Brands
In the early ‘60s, Ben Sherman founded his namesake label in Brighton and transformed the humble shirt with bold, functional prints in bright colour palettes to create the look of a generation.
Through the decades the brand became synonymous with various subcultures and musical movements to express individuality and unique style from the Mods, to reggae, ska and Britpop.
The signature styles remain at the heart of the label but have now been reimagined for the modern man on the move in sustainable fabrications and tailored shapes transcending work to play seamlessly. As a full lifestyle brand offering casualwear and accessories, Ben Sherman is now a beloved staple which remains true to its British heritage and value of expressing originality.