True Alliance Brands
Wrangler originated in 1947 by Blue Bell, a denim manufacturing company with a single ambition; to create the world’s best five pocket jean.
Since then, trends have come and gone but Wrangler’s focus has always remained the same – it’s all about the jeans. Synonymous with quality since the beginning, we strive to create high quality denim that will last a lifetime and reduce our impact on landfill.
Designed by a small, devoted team in Melbourne, we believe one pair of jeans can become a trusty companion you can wear anywhere – every day, from road trips, to festivals and everywhere in between.