True Alliance Brands
Lacoste is a lifestyle brand born of the inventiveness of tennis champion Rene Lacoste who revolutionised men’s fashion with the first ever polo shirt in 1933.
Known as the crocodile from the logo he embroidered on his blazer in the 20’s when he was multiple grand-slam tennis champ, he began an internationally recognised brand and logo that stands for quality and relaxed French elegance.
Since then Lacoste has grown to offer a vast collection of casual wear and sportswear for men, women and children, leather goods, eyewear, fragrance, accessories and jewellery. With True Alliance as its’ distributor, Lacoste is flag-shipped in all major cities of the region and is sold through leading department stores and independent boutiques.