True Alliance Brands
We are originators and champions of a uniquely radical and optimistic sense of American style that bridges the gaps between individuals, generations, and cultures. Where the essentials are iconic. Where craft and quality endure. Where individuality thrives. Where inclusion sparks creativity. Where we do more than sell clothes; we shape culture.
Gap was founded in 1969 with a simple idea—make it easier to find a pair of jeans that fit with a commitment to do more. In the over 50 years since, the company has grown into seven brands, and our initial commitment to do more has grown into a global ambition to champion equality, inclusivity, and sustainability. We take pride in creating products our customers love while doing right by our customers, our community, and the planet.
We believe that when you decide that inclusion isn’t optional, not only do the gaps between us close, but a whole new world of possibilities opens. We believe that environmental issues are human rights issues. That’s why we’re integrating sustainability even deeper into each of our business practices, and are committed to reaching 100% renewable energy across our facilities by 2030.