The journey for the brand began in a factory in Brighton back in the 60s, and since then the Ben Sherman label has become a global fashion brand and the 4th largest casual wear brand in the UK. The iconic button-down shirt has been the style staple of a number of youth culture movements influencing the styling through 70's rock, 80's ska and 90's Britpop.
Today we see the Ben Sherman look being adopted by Britain's hottest bands from The Kaiser Chiefs, Mark Ronson to The Mystery Jets and The Fratelli's. Since the beginning Ben Sherman has evolved into a complete lifestyle brand, offering the ultimate style for those who know that "looking good isn't important, it's everything".
Ben Sherman has become a complete menswear lifestyle brand covering all apparel, suiting, accessories and footwear and continues to be one of Australia and New Zealand’s leading menswear brands.
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