A leap on from his successful venture as face of Nautica’s 2016 Urban Outfitters capsule, Nautica installed American, GRAMMY® nominated, music artist Lil” Yachty as guest Creative Designer with the brand.
The results: a 20 piece heritage inspired collection that nods to Lil’ Yachty’s signature vintage style and brings back some of Nautica’s old favourites in a classic blend of 90s sportswear revival. Primary colours are front and centre, note the luxurious Sherpa Bomber jacket; Classics are fresh, with the Stripe Logo Polo and vintage patterns showcased as seen in the Tartan Polar Fleece. The accessories bring back the classic 90’s bucket hat with a playful Sherpa/ Cotton offering.
This limited edition capsule is now available at nautica.com.au and instore at David Jones and selected Glue stores.
And the response to this new style offering from Nautica has been positive:
Harper’s Bazaar: “NAUTICA WILL BE THE IT ’90S REVIVAL OF 2017, THANKS TO LIL YACHTY. Move over, Tommy Hilfiger and Calvin Klein.”
Vogue: “Lil Yachty’s eccentric, playfully naïve swag is just the sort of attribute that makes this celebrity fashion mash-up stand out from all the rest. And it’s true of his everyday style game too. If you didn’t know, now you know: King Boat has just sailed into the new year as a fashion force to be reckoned with.”
W Magazine: “Lil Yachty’s appointment is a smart one on Nautica’s part — and not just to tap his over one million followers. With the help of his retro-inspired look, the brand can perhaps ride the current ’90s sportswear revival wave along with Champion, FILA, and Kappa — all of which have Gosha Rubchinskiy and Demna Gvasalia to thank for their recent insertion into high fashion.”
Yahoo Sports: “Yachty is someone who, love it or hate it, has carved out a role for himself with an unusual sound and style. He makes happy and joyous music that’s rarely seen in the rap genre and his defined sense of style is what could make this successful. Yes, creative director or designer is basically a glorified brand ambassador, but during a shaky times for brands and retailers, it’s something that’s working. And that’s enough.”