This Autumn, Wrangler pays homage to the rock n roll era. Inspired by the denim worn at rock concerts in the early 90s on iconic Sunset Strip, we’ve replicated the authentic rips, and perfectly lived in, sun-faded washes of a life spent drifting under the West Coast Sun.

All our jeans have been treated with a specialty denim softener, giving them a softer hand feel, and enhancing their richness in colour. This ensures they will become a favourite straight away, and offers the wearer ultimate comfort as they skip the ‘break in’ period that comes with brand new jeans.

With updates to signature washes – Our famous Sonic Black becomes Super Sonic – the addition of this specialty treatment means they are even more comfortable than before, with increased stretch and a deeper black finish.

The ‘On Tour’ jacket is a highlight, and takes us back to a time when musicians collected memories of a life on the road, and wore them for all to see. Our quintessential classic trucker jackets, custom shirt prints inspired by rock and roll muses, and vintage looking t-shirts made from an open weave jersey, complete with wear and tear abrasions, complete the aesthetic.

Introducing a new womens fit this season – The Lou Lou is a cropped jean with a subtle boot kick at the hem. It’s made with premium European fabric and is inspired by the modern day vixens of the French new wave with a rock n roll edge.