True Alliance Brands
The UGG story began in 1978, when Brian Smith, a young surfer from Australia, took a trip to the United States with a bag full of sheepskin boots. After finding a new home amongst California surfers, the UGG brand began to take shape.
By 1998, the product line had grown to include two boots, four slippers, and a few casuals. It was in 1998 that UGG brand first stepped up alongside the world’s finest luxury footwear brands. Sheepskin footwear is seen on the runways in Milan, Paris and New York; and it all began on the beach in Australia.
The UGG product platform is directed toward consumers who value luxury, comfort and the highest quality footwear available. Only the finest materials are used in the construction of our products – the highest quality leathers and suedes, and of course, the world’s finest sheepskin. UGG is the world’s largest purveyor of grade-A sheepskin. We take great care to ensure that every shoe is going to feel great from the moment our consumer tries it on.
In 2003, UGG was named Footwear News’ “Brand of the Year” and was responsible for the creation of an entirely new category of footwear. UGG has also been featured on “Oprah’s Favorite Things” five times since 2000, most recently in the Fall of 2010. Sheepskin footwear is seen on the runways in Milan, Paris and New York; and it all began on the beach in Australia.