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Speedo Introduces Exclusive Tokyo 2020 Swimwear Range
Posted on 17/05/21:
Speedo has unveiled its exclusive aquatic sports uniform range for the Tokyo 2020 Olympic and Paralympic Games – with a parade of champions headlining the launch at the Sydney Olympic Park Aquatic Centre.
Speedo’s superstar swimmers Mack Horton and Emma McKeon led a host of fellow athletes from across all aquatic sports disciplines who will line up in Tokyo in Speedo’s innovative competition racing and training suits.
The pool competition wear features Speedo’s latest tech race suits; Fastskin Pure Intent and Fastskin Pure Valor, both designed to combine 20 years of pioneering performance with innovative new technologies and new fabrics to make the perfect suit for every type of competitive aquatics athlete.
For the Tokyo Olympics, Speedo has returned to nature to look at how sharks and other fish reduce drag when they swim. Some of the world’s leading research institutions have looked not only at the skin features of fish in existence now, but also at the ancestors of modern day sharks, that have long been extinct.
Speedo has also worked with the Natural History Museum in London as well as with partners in other industries, including Formula 1, with the latest Fastskin suits, the smartest to date.
The Fastskin Pure Intent is designed around a deeper understanding of hydrodynamics and the biomechanics of swimming, with its flexible zoned compression, giving the swimmer a wider range of motion in the legs and making it easier to put on and more comfortable to wear. There are three brand new fabrics which directly target flexibility, compression and drag reduction in the areas that need it.
The Fastskin Pure Valor is Speedo’s most lightweight technical swimsuit and features moderate compression along with bonded seams for comfort and speed.
Talking about the suits Mack Horton said "I feel really flexible in the Speedo Fastskin Pure Intent and it’s helping me power through the water. This is the best racing suit in the world and I’m really looking forward to wearing it this year."
And Australia’s most decorated female swimmer, Emma McKeon added "The Speedo Fastskin Pure Intent is a lot easier to put on. The shoulders are much more comfortable and I feel fast wearing it! When I stand on the blocks, I’m feeling confident that the suit is going to help me."
Speedo Brand Manager, Graham Eyres, said Speedo was excited and proud to be revealing the Tokyo outfits.
"Speedo is part of the Aussie DNA and during the Olympic and Paralympic Games we will all be inspired by the stories, strength and determination of our nation’s athletes" Eyres said.
"With that inspiration we want to encourage all Aussies to make waves in their own way, by participating in an aquatic sport and do a really Aussie thing – just have a go in a Speedo."
Three-time Paralympic gold medallist Brenden Hall said: "Speedo has always been at the forefront of swimsuit technology and an important part of my medal winning performances at the Games. I know I can swim my best in Fastskin."
Australian Paralympic Team Chef de Mission Kate McLoughlin, said: "Our Paralympians know when they put on the green and gold Speedos they are ready to perform for Australia. The Paralympic swimwear also incorporates our unique indigenous design, The Journey, depicting the genesis of the Paralympic family and how far we’ve all come together. I know it will be worn with pride."
In addition to the pool racing swimwear Speedo will provide the competition swimwear for water polo players, divers and surfers.
Junior athletes Indigo Chong and Bada Kang from the SOPAC Swim Team were also in attendance, sporting the Speedo limited edition replica collection. This range is a reproduction of the training swimwear for the Olympic Games and made for Aussies to be able to get into the Green and Gold spirit over the games. It can be purchased in selected aquatic centres, rebels, online and at Speedo stores.
Indego Chong said "It was great to wear the same swimwear as these amazing swimmers. I got to meet Mack Horton and ask him what it’s like to swim in the Olympics and win a gold medal."
Ian Chesterman, Australian Olympic Team Chef de Mission said "Speedo has a rich Olympic history, providing Australian Olympians with the best competition and training wear since the 1956 Melbourne Games. They have developed a cutting edge uniform for Tokyo 2020 to help our athletes in aquatic sports achieve world class performances, and I’m sure our swimmers, divers, water polo players and surfers will wear their Speedo Australian Olympic Team gear with pride."
Introducing B By Ben Sherman
Posted on 17/05/21:
Ben Sherman has introduced a new diffusion range aimed for fresh faces who are diverse, socially connected, and have a bold approach to life.
The heritage shirting label established in Britain in 1963, has evolved into a full menswear lifestyle brand. Relating to subcultures for more than 50 years, the brand has remained relevant by continually speaking to the day’s youth consumer.
The B By Ben Sherman range has re-worked silhouettes and scales for modern times, with the iconic Ben Sherman reference points remaining easily recognisable to the brand’s origin and journey. Each piece is emblazoned with a ‘B’, giving the collection its own unique point of difference.
Sustainability is a priority, with some shirts being made from 100% recycled materials. Hero items include a minimalistic colour-block tee, hoodies sporting the oversized “B” logo, and cool outerwear such as a quilted sleeveless vest and quilted mountaineering jacket.
America’s iconic brand, J. Crew, has joined the portfolio of True Alliance.
Posted on 25/09/19:
Launched in 1947, J. Crew has become a favourite with celebrities and royals. Creating timeless clothes made to be paired with of-the-moment styles season after season, the brand is renowned for signature categories; Cashmere, coats, blazers, pants – at affordable prices so their customers can look a million bucks without spending it. J. Crew’s unique blend of classic with high fashion has translated into collaborations with the coolest brands, encouraging fans to discover their creativity and feel comfortable doing so.
The J. Crew Spring Summer Womens range offers the Australian consumer well-made basics and summer essential dresses such. Linen makes a common appearance, perfect for the Australian summer, plus light shirts and Cotton separates both plain and patterned. The Cashmere sweater, J. Crew’s most famous item, is a welcome addition, available in variety of colours, ideal for the cool Spring evenings.
The Mens collection is bold in of the moment colours. Shirts are given the party treatment with bright florals and there’s office staples in stripe, check and plain. The mens collection also features quality basics with Chinos, jackets, shorts and Polo shirts.
The brand is committed to producing Socially Responsible clothing with consideration focused on those who create the clothing to the impact J. Crew has on the environment; see full details of J. Crews sustainability activities here.
In bringing the brand to the Australian retail market, True Alliance has partnered exclusively with David Jones with whom Womenswear and Menswear ranges are available in selected doors and are joined online by Crewcuts (J. Crews kids range), footwear and accessories.
Madewell, the denim darling of America, has joined the portfolio of
Posted on 25/09/19:
Introduced in 2006, Madewell has established its place as a fashion-forward brand. With denim at the core and inspiration from cool, classic Americana, Madewell is not only known for denim but all things that should be worn with it. Maintaining its solid signature, new seasons offer subtle tweaks to modernise shapes of newest trends, like extending the silhouette of a Shearling-lined bomber to reduce bulk, making it one of the most sought after brands by all ages. Building relationships with style icons Alexa Chung and Blake Lively, Madewell delivers an aesthetic that every women can identify with.
The Spring Summer 2019 collection is of the moment, feminine, unisex and wearable. Think Jumpsuits, wide-leg cropped pants and flirty dresses. Jeans in every wash and shape are accentuated with perfect accompaniments of camis, oversized shirts and light jumpers. The denim collection is rounded out with denim jackets and shorts.
Sustainable practice is an important part of the brands identity. Madewell is a Fairtrade USA partner, runs an always on denim recycling initiative and is constantly working to improve the brands environmental impact. For details on Madewell’s extensive sustainability program click here.
In bringing the brand to the Australian retail market, True Alliance has partnered exclusively with David Jones to allow Australian consumers a premium instore and online shopping experience.
Nautica’s new look store is now open.
Posted on 13/04/19:
Today Nautica Australia opened the doors to our new store at DFO Homebush conveniently located at the top of the escalators. Decked out in a modern coastal aesthetic with neutral woods and nautical colours the increased floor space has been utilised to give customers the luxurious experience when shopping apparel, footwear, fragrance and eyewear at their leisure. With nautical props and energising imagery the store instils our brands inspiration of energy generated from where the land meets the sea invoking a curiosity our clothing encourages the wearer to explore.
BEN SHERMAN AW19 RUNWAY COLLECTION
Posted on 15/03/19:
Ben Sherman launched their first Runway collection featuring the AW19 ‘Heart of Soul’ line and the House of Holland collab within The Barber Shop in Sydney’s CBD, in partnership with The Iconic.
The AW19 collection consists of a capsule range of premium separates; drawing inspiration from Northern Soul, an iconic subculture made cool by the rare imported soul 45’s and the British youth that gave their all when dancing to them. Dance was always at the forefront of the Northern Soul movement, which still goes strong to this day. The Heart of Soul is an ode to the dedicated followers who would practice at home all week long to perfect their moves in preparation for weekend all-nighters.
The collection heroes an autumnal colour palette with modern yarns, celebrating “night owls” through retro badges and patches, wool shirts with soul pins. In keeping with the classic mod DNA there are many sartorial standouts, this season the collection also has a playful tone with slogans that cleverly illustrate the double meanings of the revered scene such as a striking pictorial owl knitted sweater and quirky all over owl prints.
Henry Holland added his own twist to the Ben Sherman x House of Holland unisex collection, comprised of bright colours and bold geometric print. Henry added a sportier aesthetic to the brand and played with the brand’s logo which ran down the legs of the tracksuits.
Ben Sherman debuted their Runway collection in Australian within The Barber Shop in Sydney CBD, a venue that speaks to classic British heritage. Awarded Australia’s Gin Bar of The Year for the last 3 years running, guests stepped through the front doors coated in a stand-out British colour palette featuring bold branding; and straight into a parlour-styled barbershop immersed in the nostalgic atmosphere of a bygone era and the subtle rhythmic sounds of cocktail shakers exuding from the adjoining Cocktail Bar. Models lined the barbershop dressed in head to toe runway looks, while relaxing on chairs to set the scene for haircuts which would be offered to guests later in the evening.
Guests then ventured past the partition door and discovered a hidden treasure reminiscent of a small, classic European bar that extends a nod to a vintage British history. Coasters and mirrors featured decals to celebrate the Ben Sherman fashion launch, while a vintage photo booth evoked nostalgia for guests. The menu consisted of bespoke gin cocktails and iconic British treats including fish & chips, Cornish pasties, and finger sandwiches.
Set to an upbeat soundtrack, a score of dancers then took to the runway paying homage to the Northern Soul movement, before models appeared in garb that perfectly fused Sherman’s classic silhouettes with Holland’s eclectic aesthetic.
THE NEW GENERATION IS HERE: INTRODUCING FASTSKIN LZR PURE INTENT AND FASTSKIN LZR PURE VALOR – SPEEDO’S SMARTEST EVER SWIMSUITS
Posted on 12/03/19:
Speedo has pioneered every major technological innovation in swimwear since its inception in 1928. Over 90 years later and the latest chapter in the story of Speedo’s iconic collection, the new Fastskin performance range, boasts a combination of the latest technologies and almost two decades of evolution.
In consultation with 330 elite swimmers (as well as club swimmers and leading coaches to ensure the new suits meet the exact needs of everyone), Speedo alongside our expert research and development team, The Aqualab (experts in textile technology garment engineering, sports science, computational fluid dynamics, testing protocols and design), covered 350,000 miles throughout a three-year testing and development programme to create its most technically advanced suits to date. Speaking about the latest Speedo performance range, Caeleb Dressel (USA) said: “Having been a part of this phenomenal development process, I’m incredibly excited about the new Speedo Fastskin suits. I’ve seen first-hand the work that has been put into creating the best swimsuit in the world and the technology that goes into that.
“This is exactly why I signed with Speedo – they’re in a league of their own when it comes to producing swimsuits that help me to go as fast as I can. I’ve already spent a lot of hours in the pool wearing the LZR Pure Intent and have seen the benefits it brings me and that only makes me even more excited for what is to come.”
Rob Hicking, Speedo brand director said: “It’s been incredible to have the support from swimmers to shape the products exactly to their needs and the result of this is a new generation of elite Fastskin racing suits which are our smartest yet. This suits draw upon almost two decades of pioneering Fastskin technology and we’re now taking it to the next level.
“2020 is going to be a huge year for our athletes and this suit is a statement to the rest of the competitive swimming community – we’re taking this very seriously.”
Image: Mack Horton (AUS)
INTRODUCING THE LZR PURE INTENT: The first swimsuit to use a smart fusion of three fabrics, resulting in additional compression and helping swimmers to feel POWERFUL, FLEXIBLE AND FAST.
Developed from a deeper understanding of hydrodynamics and the biomechanics of swimming, the suit offers flexible zoned compression which allows the swimmer a wider range of motion and makes it more comfortable to wear. There are three brand new fabrics which directly target flexibility, compression and drag reduction in the areas that need it. The fabrics have been through vigorous flat plate testing, with multiple textures used to identify which were fastest both individually and when combined.
The male swimsuit is available with a high or regular waist and has a unique textured fabric zone on the rear to target drag reduction through turbulence management, inspired by their most in-depth study of shark scales to date. The male suit also features new band technology supporting the hamstrings for a more powerful leg kick and faster upbeat recovery.
The female version features textured fabric zones around the chest and rear, newly engineered precision straps to provide greater comfort and range of movement, and a choice of open or closed back to cater for different body types and preferences
Compressive dual layering along with an improved ergonomic seam placement has been added to the legs of both male and female swimsuits to give maximum compression to key muscle groups to support a stronger kick and harness the power athletes generate in their starts and turns.
Team Speedo Aus Ambassador, Emma McKeon was quietly confident in her Intent Suit: “The Speedo LZR Pure Intent is a lot easier to put on. The shoulders are much more comfortable and I feel fast wearing it! When I stand on the blocks, I’m feeling confident that the suit is going to help me.”
Mack Horton whilst not sold on changing from a full black suit to a brighter pop of colour, felt comfortable in declaring his love for the new suit fit and feel: ““On tanned people it looks good! Seriously though, I feel really flexible in the Speedo LZR Pure Intent and it’s helping me power through the water. This is the best racing suit in the world and I’m really looking forward to wearing it this year.”
Ariarne Titmus (AUS) wears Speedo Fastskin Pure Intent
Kylie Masse (CAN) wears Speedo Fastskin Pure Valor
INTRODUCING THE LZR PURE VALOR: Speedo’s most lightweight technical swimsuit that features moderate compression along with bonded seams, designed to make you feel LIGHT, FLEXIBLE, FAST.
Evolved from the beloved LZR Elite 2 to bring it up to speed with Speedo’s latest technologies, the male swimsuit has a new leg and waistband finish and compressive inner leg seam for greater muscle support and is available in high or regular waisted versions. The female equivalent has greater dual coverage around the abs for enhanced core stability and an additional leg seam to give more support during the kick, as well as refined neck and arm finishes for comfort and durability. All finishes have evolved in line with the technology found in the LZR Pure Intent to optimise hydrodynamics.
Ariarne Titmus (Team Speedo AUS) said: “The compression is there and I feel faster and higher in the water and the colours help you stand out. It’s awesome, I feel like a mermaid swimming in the water!”
THE PURE FOCUS GOGGLE: To accompany the new swimsuits, Speedo has also revealed its new high-performance goggle, Pure Focus. It is designed to make swimmers feel FIERCE, FEARLESS AND FAST: such is the confidence the technology and performance generates.
It features Speedo’s IQfit™ 3D goggle seal and tensioning scale, with extended sidearm design for a leak-free performance with greater stability and hydroscopic lens profile for maximum peripheral vision with minimum head movement. As well as this, the Pure Focus has 2x Anti-Fog technology, allowing swimmers to have clearer vision for longer and is the first goggle to have new anti-microbial treatment, improving hygiene standard by fighting germ development.
The Pure Focus goggle was tested using the same CFD technology software as is used on the front wing of an F1 motor vehicle. The subtle changes to geometry gives a 5% reduction in drag.*
Nathan Adrian (USA) said: “It’s hard to believe, but Speedo has somehow made the best goggle out there a little bit better!”
*5% reduced drag vs Speedo Fastskin Elite Goggle.
The new Fastskin LZR Pure Intent and Fastskin LZR Pure Valor swimsuits are FINA-approved and were made available to purchase from the week of the 4th of March 2019.
For more details and to shop the suits, please visit www.speedo.com.au
Iconic Nautica Competition range
Posted on 01/03/19:
It’s back! Experience or re-experience our Iconic Nautica Competition range.
We have delved into the archives to bring back our iconic Nautica Competition range with a new collection. What originated in the 90’s as a sportswear sub-label of the main collection, Nautica Competition quickly drew a cult following in urban streetwear and is still in demand in vintage offerings today.
Recalling the original reference of competitive sailing and fusing active wear with street style, the new Nautica Competition collection boasts fluoro colours, bold colour blocking and big logos.
The 60 piece collection is made up of apparel, footwear and accessories. Technical sportswear is delivered in performance fabric clothing, like quick-dry Swims (RRP $89.95), Pique cooling tops (RRP $59.95 – $79.95) and the light training Windbreaker (RRP $299) whilst streetwear enthusiast will be satisfied with vintage shapes like the bright orange Windbreaker (RRP $299), quality detailing as shown in the Velcro tipped Swim Shorts (RRP $99.95) and comfortable 90’s staples like soft Cotton Track Shorts (RRP $89.95).
Building on the popular introduction of footwear and accessory categories in the Nautica Australia range this collection includes Basketball boot inspired Sneakers, Slides, Caps and Bags; including the ultimate transparent festival Bum Bag.
The new Nautica Competition collection is available now at www.nautica.com.au.
REACH YOUR ULTIMATE POTENTIAL
SKINS LAUNCHES DNAMIC ULTIMATE COMPRESSION RANGE
Posted on 11/01/19:
Compression sportswear leader SKINS has revamped their revolutionary tech to create DNAmic ULTIMATE, their latest high-performance compression range that gives you more, so you can give everything.
Designed to withstand the demands of a competitive training schedule and keep you comfortable for hours on the go, DNAmic ULTIMATE tops and tights combine high-performance fabrics with advanced temperature tech to help you reach your ultimate potential.
Made with MX Memory Fabrics for superior stretch recovery, durability and comfort over time, these garments maintain the same level of compression support, session after session. To keep you feeling fresh in different climates and environments, SKINS have combined clever HeiQ Adaptive temperature and odour control technology to help you stay cool when it’s hot, warm when it’s cold and keep nasty BO at bay.
Furthermore, the DNAmic ULTIMATE range is packed with protective features to keep you safe and comfortable on the go, like a core-support waistband in the tights, bonded hems that don’t dig into your skin, a back pocket for valuables and 360˚ reflective details that shine bright in low light.
Production Company - Rhosa (www.rhosa.com.au)
Director/Producer - Luke Kneller
DOP - Campbell Brown
Edit - Lucas Vazquez
Grade - Matt Fezz
Music - Danny Fairley
1st AC - Joel Eames & Oliver Braslin
Gaffer - Focus Film Lighting
Line Producer - Annalise Knight
Water Cinematography - Steve Walle
Aerial Cinematography - Cam Batten
Talent: Sydney Roosters - Victor Radley, Brett Morris, Angus Crichton. Dearne Cooper and Andrew Pap.
Photographer: Samuel Corstin
Hair + Make Up: Dannielle Butcher
Talent: Kendal Schuler, Matt Fox + Andrew Pap
Lacoste celebrates 85 years
Posted on 28/11/18:
LACOSTE pays tribute to the inventiveness of its founder and to its history by reissuing a selection of polo shirts and emblematic items from its archives to celebrate its 85th Anniversary.
Like the pages of a souvenir album, this anniversary collection offers an opportunity to rediscover the multiple facets of the LACOSTE style which, since its creation, has proven its ability to play with fashion codes and innovate over time without ever departing from a timeless and modern elegance in keeping with its DNA.
Lee Harlem Denim Campaign
Posted on 26/09/18:
Introducing the Lee Harlem Denim campaign, which features 3 key seasonal women’s washes – Harlem Blue, Ether Blue and Valencia Fade.
Nestled deep in the heart and soul of 70’s American youth culture, Harlem presented a gritty backdrop for our authentic vintage wash denim as it took centre stage. Shot on film by renowned, international photographer Sam Nixon and styled by V-Magazine and Oyster regular Kate Carnegie, the collection was on a local NYC girl-gang who’s bold and confident demeanour was the perfect antidote to our tough weight denim.
Rockport Celebrates 35th Anniversary of DresSports Franchise with Global Release of Limited Edition Men’s Dress Shoe
Posted on 12/09/18:
Rockport are celebrating the 35th Anniversary of the DresSport Collection with the introduction of an limited edition celebratory style - the DresSports 35th Anniversary Limited Edition shoe is a sleek wingtip-athletic hybrid that continues the DresSports tradition of combining sporty features with boardroom-appropriate benefits.
First introduced in 1983, Rockport DresSports were the first dress silhouettes engineered with athletic technology offering lightness, cushioning, and support for your daily professional ‘marathon’ lifestyle.
In 1983, Rockport pioneered the original DresSports Collection: the first dress silhouettes engineered with athletic technology offering lightness, cushioning, and support for your daily professional ‘marathon’ lifestyle. Throughout the years, Rockport chas introduced the shoe to generations of consumers, proving time and time again its exceptional comfort and support. In fact, since the creation of DresSports, Rockport has twice put the shoes to the test: in both 1990 and 2009, runners completed marathons wearing DresSports, and in 2014 ran in the Sydney City to Surf.
Fast forward to 2018, and runners will once again toe the line in this storied shoe. In markets around the world, Rockport employees and fans will mark the franchise’s 35th anniversary by running races – long and short – in their limited edition DresSports, proving once again that DresSports are so comfortable, you can actually run a marathon in them.
NAUTICA FOOTWEAR ARRIVES IN AUSTRALIA
Posted on 05/09/18:
As the sportswear trend continues to pick up pace in footwear Nautica launches 23 new shoe styles in to the Australian market in September 2018. Transposing the brands popular apparel inspiration of streetwear energised by the water our new product range heralds nautical inspiration and is consistent with the premium quality our customers know and expect. Bridging the gap between classic and urban our new collection features white canvas and black leather sneakers plus a variety of options for the shoe of the moment, the slide.
Rockport Redefines Walking with Let’s Walk
Posted on 05/09/18:
Rockport revolutionizes the way people feel about about walking with the new Let’s Walk® collection of lace-up and slip-on walking shoes for men and women. The new release Let’s Walk range incorporates the seven-layer Integrated Motion Technology - designed to deliver superior cushioning, energy return and support in every step.
The eight-dome nested spring chassis creates superior cushion, absorbs shock and returns energy to the wearer with each step. Walking never felt so good.
The Paris Polo
Posted on 17/08/18:
Lacoste remains at the forefront of today’s current trends by unveiling a brand new polo shirt which borrows the style codes of traditional shirts. A stylish collision between fashion and sport, the Paris Polo is emblematic of a new contemporary chic.
An innovative design intended to perpetuate the legend and fully meet the everyday requirements of today’s men, providing mobility and comfort without compromising elegance.
Designed as an alternative to the everyday shirt, the Paris Polo frees the outline of the body and blends different styles. This short-sleeved polo presents a slim straight fit, reduced length at the hips and no comfort slits on the sides. It has a collar band and a thin concealed button placket to allow easy combination with a blazer or a casual jacket and sculpt the outlines of a resolutely urban and relaxed look.
Nautica Spring Summer 18 – Embark on your Nautica Roadtrip
Posted on 02/07/18:
As the warmer air arrives Nautica is taking you on a journey to beautiful coastlines, encouraging you to explore majestic vistas and embark on ocean adventures. Updates in fabrication have made our clothes more comfortable. Vintage inspired quick-dry swim shorts, sporty polos with moisture-wicking fabric and cool linens will let you enjoy your day all the way through to sunset. Our iconic heritage continues as the main design undertone and the colour injected range features further reinvention of our classics, updating silhouettes and styles so you are ready for roadtrips and seaside adventures throughout the long hot months ahead. New icons are found in an inspiring selection of graphic tees boasting vintage Nautica Competition, Sailing and Challenge logos that will instantly become wardrobe statements and see you move from beach to street without a second thought to your outfit.
The beautiful story between Roland-Garros and Lacoste continues…
Posted on 06/06/18:
While Lacoste is celebrating its 85th anniversary this year, the French Tennis Federation is proud to announce the extension of the historic partnership between Roland-Garros and the famous brand with the Crocodile, until 2025.
Bernard Giudicelli, President, French Tennis Federation and Thierry Guibert, President of Lacoste.
THE NORTH FACE LAUNCHES BACKCOUNTRY TOURS WITH THREDBO RESORT
Posted on 21/05/18:
Back is the new black. We are excited to announce our partnership with Thredbo Resort to launch their Backcountry Tours - a chance to get out of the resort and take things up a notch in the backcountry.
This winter, enjoy a guided Backcountry Adventure outside of the resort boundaries, where you’ll not only learn important backcountry safety skills but also ski and board some incredible and unique terrain. There is a backcountry adventure for everyone ranging from green, blue and black adventures, each catering to a different level of knowledge and skiing or boarding ability.
The Thredbo guides are experienced and have gained extensive backcountry knowledge from exploring the mountains for many years. They are first aid trained, hold avalanche certification and carry appropriate emergency equipment. Every guest will be provided with The North Face Slackpack 20’s during the guided tours to use in the backcountry that will contain a beacon, probe and shovel.
We’re excited to be supporting the backcountry community in Australia and enabling skiers and snowboarders to take their skills to the next level.
Find out more @ bit.ly/BackcountryTours
Lee Winter 18 Campaign – Fit to Last
Posted on 17/04/18:
Here at Lee we focus on what matters most when you put on a pair of Jeans - The Fit. We pride ourselves on not only bringing you ultimate comfort, but a fit that will last the test of time.
We have you sorted from the classics to the more innovative fit profiles, so whether it’s super skinny or super relaxed we’ve always got you covered. Enlisting the help of Vogue and RUSSH photographer Hannah Scott-Stevenson, their Fit To Last campaign encapsulates the simplicity of each fit, bringing their form and shape to life through bold shadows.
Introducing Colour Your World, our new Riders Jnr Autumn/Winter 18 campaign
Posted on 17/03/18:
A practical, yet playful collection, this range honours it’s iconic denim heritage whilst capturing the attention and imagination of the youthful, fashion loving junior with a range of on trend denim fits and washes.
Shot by: Ben Sullivan
Styling: Courtney Humphreys
Hair & Makeup: Jessica Dieze
Introducing Riders Autumn/Winter 18 campaign – PERFECT HIGH
Posted on 17/03/18:
This season Riders is all about vintage denim reinvented to be modern and fresh again. Future is informed by the past, with pre-worn washes in stoney blues, acid washes and vintage tints with local talent Nick Truelove and Finnish beauty Aline.
Shot by: Ben Sullivan
Styling: Nicki Colbran
Hair & Makeup: Phoebe Barrett
Talent: Nick Truelove and Aline Helin
LACOSTE WINTER 18
Posted on 15/03/18:
At the dawn of World War II, René Lacoste and his wife, Simone Thion de la Chaume, developed a wide-ranging tree development project for the golf course of Chantaco in Saint-Jean-de-Luz, around the family grounds. At that time, a number of locals were spared from mandatory work in Germany thanks to the Lacoste family, who employed them to plant trees on the family golf course, as the law protected forestry workers from conscription.
This is how 50 000 trees, covering almost 125 acres, were planted during the war, many varieties of pine trees (Maritime, Scotch, Weymouth, Austrian and Umbrella pines), as well as red oak trees, while the workers, themselves, were kept safe. As for the Golf de Chantaco, it is the most tree-lined in France. This is the starting point for our collection this season: a tale of empathy, of kindness and of hope. Its universal reach touched me, and I wanted to transmit it by immersing you as much as possible in Chantaco, the backdrop to this lesser known part of Lacoste history.
We hold the story in our hands, while it takes place before your eyes: elegant photos of the period showing the Thion de la Chaume-Lacoste family on their land; old archive pieces of golf wear collections of the 80’s and 90’s; the club house; the family home… These are some of the reminders of the past that inspired the imagination of our creative team. We wanted to go back to the essential values, find meaning and refuge in nature: notions of mobility, protection, comfort and hybridity became natural guidelines. Those were translated into streamlined functional clothing, aiming for a sense of timelessness suited to tomorrow’s needs.
For the Lacoste 85th anniversary, I decided to unveil a lesser known side of the brand’s heritage: the Golf de Chantaco, its surroundings, as well as Simone Thion de la Chaume, René’s wife; two champions side by side.
The latest collaboration of the house is presented here, and available as of today on Lacoste.com. We are launching a partnership with the IUCN (International Union for Conservation of Nature), and creating 10 new polo shirts, where our beloved crocodile will exceptionally make room for 10 threatened species. This collaboration is especially important to me, due to the extreme urgency and seriousness of its character. Ten looks of the show are dedicated to these ten species.
This is our way of planting trees in 2018.
ROCKPORT MOVES INTO AUTUMN WINTER 2018 WITH NEW WOMEN’S & MEN’S COLLECTIONS
Posted on 8/03/18:
Rockport, a leader in comfort footwear since 1971, has revealed its AW 2018 collections. Both its women’s and men’s assortments evoke the colours, trends and materials most popular this Autumn, from redefined heels to athletic-inspired outsoles.
Rockport welcomes block heels with simple, geometric lines to its popular women’s Total Motion dress assortment this season. Everyday boots and booties with unexpected textures and details remain a mainstay in the dress casual and casual categories, while active styles are both versatile and on-trend. Winter neutrals, earth tones and cool accents are the basis of the season’s color palette.
Beautiful finishing techniques bring texture and dimension to proven silhouettes in the Rockport Men’s 2018 dress lineup, while waterproof styles across wearing occasions boast performance technology and ease of care. Rugged yet refined casual styles are inspired by an element of urban utility seen on the runway. Seasonal pops of color complement warm and neutral hues.
“Every season our design team strives to create footwear that strikes a perfect balance between our attention to detail and our commitment to consumers and their active lifestyles,” said Nick Blackwood, Rockport Brand Manager. “This Autumn/Winter season is no different. Both our women’s and men’s lineups reflect this promise, beautifully blending style and function with Autumn’s intricacies.”
BEN SHERMAN X HOUSE OF HOLLAND
Posted on 07/03/18:
For Autumn Winter '19, Ben Sherman teamed with Henry Holland on a capsule range of separates for men and women, which paid homage to the Northern Soul culture and the night owls that populated it. Presented in a 100 metre-long gallery inside Somerset House, we looked to our roots and the glories of Northern Soul with a capsule collection created in collaboration with Henry Holland – a designer recently nominated by the British Fashion Council’s Fashion Awards for Best Emerging Menswear Designer.
Set to an upbeat soundtrack, a score of dancers took to the runway before models appeared in garb that perfectly fused Sherman’s classic silhouettes with Holland’s eclectic aesthetic.
Our creative director Mark Williams worked with Holland, who is known for his whimsical prints and playful details. Holland added his own twist and gave an upbeat touch to the label’s classic knitted polos, button-down shirts, T-shirts, jackets, denim, knitwear, trousers and coats.
“Mark had already started working on a collection inspired by Brian Cannon’s photography,” Holland explained. “There are some amazing casual images of Northern Soul nights where people go and dance all night long. And obviously there is the connection with the North of England and myself.”
Holland brought a sportier aesthetic to the brand in the form of technical tracksuits, which featured allover geometric prints and bold patterns. Holland also played with the brand’s logo, which ran down the legs of tracksuit joggers. This was done in bright primary colors for both men and women.
LACOSTE X SAVE OUR SPECIES (IUCN)
Posted on 07/03/18:
For 70 years, the International Union for Conservation of Nature (IUCN) has been the global authority on the status of the natural world and the measures needed to safeguard it. Through its SOS - Save Our Species partnership, IUCN is coordinating frontline projects worldwide in order to help ensure the long-term survival of threatened species, their habitats and the people who depend on them.
The Crocodile. This is how the French tennis champion René Lacoste was nicknamed in 1927 for his tenacity on the court. Today, the Lacoste logo still symbolises the will and commitment the brand invests into each action it undertakes. From this year, Lacoste will
support IUCN’s SOS partnership to help fight the extinction crisis by championing 10 of the most threatened species in the world.
The brand has created 10 limited edition polo shirts, where its iconic crocodile leaves its historic spot to those animals. The number produced in each series corresponds to the remaining population sizes in the wild as estimated by IUCN species experts.
By buying a polo, you participate in helping IUCN and Lacoste in the fight for wildlife conservation worldwide.
By saving species we are saving our planet, thank you for supporting IUCN’s SOS - Save Our Species Program - www.saveourspecies.org.
Only available in The United States and Europe.
NAUTICA Autumn Winter 18 - Classic is cool, whatever your style.
Posted on 07/03/18:
Inspired by the sea, designed in the city, this season we have taken a deep dive into our 30 year legacy and reinvented our icons. Our polos come in smarter fabrics, our shirts offer sleeker cuts and the entire collection pops with richer colours. Our new collection celebrates everything we’re known for, offering the best of where it all began but brought up to date to create great style that functions.
WRANGLER AUTUMN '18 - USE YOUR ILLUSION
Posted on 06/03/18:
This Autumn, Wrangler pays homage to the rock n roll era. Inspired by the denim worn at rock concerts in the early 90s on iconic Sunset Strip, we’ve replicated the authentic rips, and perfectly lived in, sun-faded washes of a life spent drifting under the West Coast Sun.
All our jeans have been treated with a specialty denim softener, giving them a softer hand feel, and enhancing their richness in colour. This ensures they will become a favourite straight away, and offers the wearer ultimate comfort as they skip the ‘break in’ period that comes with brand new jeans.
With updates to signature washes – Our famous Sonic Black becomes Super Sonic - the addition of this specialty treatment means they are even more comfortable than before, with increased stretch and a deeper black finish.
The ‘On Tour’ jacket is a highlight, and takes us back to a time when musicians collected memories of a life on the road, and wore them for all to see. Our quintessential classic trucker jackets, custom shirt prints inspired by rock and roll muses, and vintage looking t-shirts made from an open weave jersey, complete with wear and tear abrasions, complete the aesthetic.
Introducing a new womens fit this season – The Lou Lou is a cropped jean with a subtle boot kick at the hem. It’s made with premium European fabric and is inspired by the modern day vixens of the French new wave with a rock n roll edge.
LACOSTE is launching a new collection of 2-in-1 shopping bags
Posted on 06/03/18:
With its timeless, elegant design and generous capacity, Anna is a bag you can easily carry at all times. Available in medium and large sizes, it is stylishly reversible and changes colour or texture to suit your desires, your mood, your outfit or the occasion.
Anna uses inside/outside colour blocking for colour contrasts and presents a bi-material effect with a petit piqué coated canvas side and a side with a grainy leather effect.
Practical, it can be carried as a handbag or shoulder bag and has a removable zipped internal pocket.
Versatile, this chic and casual new bag combines elegance and practicality and is sure to be your ideal companion every time you go out.
Lil Yachty by Nautica Collection
Posted on 06/03/18:
November 2017 saw the launch of the Lil Yachty by Nautica collection.
A leap on from his successful venture as face of Nautica's 2016 Urban Outfitters capsule, Nautica installed American, GRAMMY® nominated, music artist Lil” Yachty as guest Creative Designer with the brand.
The results: a 20 piece heritage inspired collection that nods to Lil’ Yachty’s signature vintage style and brings back some of Nautica's old favourites in a classic blend of 90s sportswear revival. Primary colours are front and centre, note the luxurious Sherpa Bomber jacket; Classics are fresh, with the Stripe Logo Polo and vintage patterns showcased as seen in the Tartan Polar Fleece. The accessories bring back the classic 90’s bucket hat with a playful Sherpa/ Cotton offering.
This limited edition capsule is now available at nautica.com.au and instore at David Jones and selected Glue stores.
And the response to this new style offering from Nautica has been positive:
Harper’s Bazaar: “NAUTICA WILL BE THE IT '90S REVIVAL OF 2017, THANKS TO LIL YACHTY. Move over, Tommy Hilfiger and Calvin Klein.”
Vogue: “Lil Yachty’s eccentric, playfully naïve swag is just the sort of attribute that makes this celebrity fashion mash-up stand out from all the rest. And it’s true of his everyday style game too. If you didn’t know, now you know: King Boat has just sailed into the new year as a fashion force to be reckoned with.”
W Magazine: “Lil Yachty's appointment is a smart one on Nautica's part — and not just to tap his over one million followers. With the help of his retro-inspired look, the brand can perhaps ride the current '90s sportswear revival wave along with Champion, FILA, and Kappa — all of which have Gosha Rubchinskiy and Demna Gvasalia to thank for their recent insertion into high fashion.”
Yahoo Sports: “Yachty is someone who, love it or hate it, has carved out a role for himself with an unusual sound and style. He makes happy and joyous music that’s rarely seen in the rap genre and his defined sense of style is what could make this successful. Yes, creative director or designer is basically a glorified brand ambassador, but during a shaky times for brands and retailers, it’s something that’s working. And that’s enough.”
TEVA DIY CRAFT EVENT
Posted on 15/02/18:
Teva was born in the Grand Canyon back in 1984, when a river guide rigged two Velcro watchbands to an old pair of flip flops and created a shoe that wouldn’t float away. Little did he know three decades on the cool crowd would be wearing on-trend versions of his original design. Solange and Zoe Kravitz are big fans and they’re now making their mark here with the fashion forward wearing them from music festivals to the high street.
So Teva Australia partnered with PR agency Bonel, to run a DIY Craft event with Sydney’s stylish set to personalise their own Teva sandals.
High profile fashion influencer Nadia Fairfax, hosted the event, along with her crew of gals pals for a morning of crafting with Teva’s bestselling black Original Universal and Flatform Universal sandals.
It was the coolest art class around with the girls using sequins, studs, patches, glitter and more to create their own look.
It was an impressive sight, with super cool creations and lots of fun had by all.
So time to get inspired and have a go with your pair!
Riders Summer17 Campaign
Posted on 24/11/17:
Riders turned up the heat in their latest Summer 17 Campaign with their latest collection. Featuring two new fits the Girlfriend shorts for her, and the Square Cut Short for him – you’ll be sorted all Summer long.
Shot Sydney side, the Riders Summer campaign features the stunning talent; Georgia Farley and James Manley.
Lee Summer17 Campaign
Posted on 24/11/17:
The Lee Jeans Australia team recently made it’s way up to Byron Bay to shoot they’re latest Campaign ‘AIR S17’. Using local Byron Photographer Tess Leopold, who is best known for her beautiful and natural film aesthetic. Lee summer campaign features local talent from Neverland Management: Lucca Mason and fresh face Hurihah O’Reilly.
The product featured in Lee's latest campaign is all made from Air Denim. It’s back for another season and it’s here to stay. Air Denim is like wearing nothing at all. Using innovative technology, Lee ensures you’re wearing the comfiest lightweight denim.
The whole concept behind Lee's AIR S17 campaign was to replicate the feel of Air Denim through the imagery. Shot underneath the Ballina Bypass, and only using a blank canvas sheet as the backdrop, you can see the element of AIR speaking to the imagery.
RITA ORA JOINS UGG AS AN #UGGLIFE AMBASSADOR
Posted on 07/11/17:
Rita Ora puts her best foot forward as an #UGGLIFE ambassador. An international superstar, Rita Ora rose to fame as a singer and has since become a TV personality and fashion icon.
Shown here in the UGG Kasen boot in chestnut, Ora works the casual yet luxurious style that is also the hero in the latest UGG campaign.
Lacoste M/M ColLab
Posted on 26/10/17:
For Summer 2017, Lacoste has given carte blanche to the duo of graphic artists Mathias Augustyniak and Michael Amzalag, alias M/M paris.
Felipe Oliveira Baptista, Lacoste's artistic director, had been dreaming of combining the iconic crocodile with the talent and the very special world of these two artists. “I admire their work, which I find very personal and rich. I like the alchemy which takes place between their freedom of tone and the strictness of their creations,” he explains.
For three decades, M/M paris has embodied the best there is in the field of signs and visual identity. Among the most innovative designers of their generation, the pair have marked the era with their artistic creations based on thinking which is always profound and often political. What makes them original is that they never work in only one medium. Mathias and Michael thus switch according to their affinities from fashion to music, from contemporary art to theatre and from decorating to creating a perfume.
For a long time they put their name to promoting Yohji Yamamoto and, with Nicolas Ghesquière, they created the renaissance vocabulary of Balenciaga. They work among other things today with Jonathan Anderson for Loewe and its JW Anderson brand.
They are the official graphic artists of Björk, Benjamin Biolay, Etienne Daho and Jean-Louis Murat. They also work with the artists Dominique Gonzalez-Foerster, Pierre Huyghe and Philippe Parreno, institutions such as the Lorient theatre, the Dijon Consortium and Fiac, whose posters they have been designing since 2005. An eclectic clientele with whom they build up a long-term relationship in which a genuine complicity is established, each partner assisting the other in its development. We thus took the opportunity to ask the two how they came to envisage this invitation.
The alphabet is undoubtedly the favourite area of expression of Mathias Augustyniak and Michael Amzalag, who have had fun redefining the outline of the iconic crocodile from “A to Z”. Graphically redesigned according to the geometry of the letters composing the brand's name, the L stylises the crocodile's tail while the E represents its open mouth.
The products in a capsule collection and a limited edition thus take on a new look for a time while these artists work with us.Produced in the classic LACOSTE colours of white, navy, red, sky blue or flamingo pink, each garment is embroidered with the word “LACOSTE” in green and red two-tone lettering.This embroidery replaces the crocodile on a short-sleeved polo and moves to the middle on a sweater, a headband or wristbands, while a unisex T-shirt carries the whole of the alphabet in which only the letters spelling out LACOSTE are coloured.
These graphics are repeated on one side of the reversible Anna bag, the other side showing a print with a repetition of the successful pair's logo, M/M (Paris).
For the limited edition, the famous French graphic studio has dreamt up a “days of the week” version of the unisex polo: 7 letters for LACOSTE and one outsize letter for each of the 7 polos always emblazoned with the embroidered word LACOSTE in place of the crocodile. A heather grey or plain black hoodie and a graphic poncho combining the alphabet print and the M/M (Paris) print complete this limited edition. The added accessories are a pair of white L.12.12 sneakers decorated with the LACOSTE patch and fitted with a red sole, and a crocodile-shaped sports bag.
This collection will be available from the 24th of October 2017 on lacoste.com and from the 15th of November 2017 in all LACOSTE stores worldwide.
ROCKPORT LAUNCHES MADE FOR MOVERS
Posted on 20/10/17:
We’ve always believed that life is a journey with a lot of unexpected twists and turns. Sometimes it’s all about setting the pace, other times you have to go with the flow. To us, a “mover” is someone who understands and appreciates that, just like you.
Go-getters and won’t-quitters need shoes they can count on, and we’re proud to step up to the challenge, because we’re movers too. We know that shoes aren’t really accessories. They’re companions, and a good pair can take you anywhere. The only question is: Where are you heading?
IT'S ALL IN THE DETAIL
From the first sketch to the final product, we scrutinize every nuance of our creations. Every vamp, welt, lift, and lace—the tiniest aspects are what add up to an exceptional design.
But of course, that’s only half the equation.
YOU MATTER MOST OF ALL
We take the time to understand who will own, and rely on, our shoes. When we’re working on a new pair, whether it’s a casual slip-on or a dressed-up boot, we zero in on wearability, very literally putting ourselves in your shoes to better understand what’s working and what isn't.
WHERE TO NEXT?
EXPLORE OUR COLLECTIONS, SELECT A STYLE, AND GET MOVING.
The Superwomen Manifesto: FitFlop launches Spring Summer 2017 Campaign with first Superwoman, Uma Thurman.
Posted on 20/10/17:
From high-achieving women who wear FitFlop™ on a regular basis to the millions of everyday women loyal to the brand, 2017 is the year FitFlop celebrates the lives and achievements of women across the world. Women are busy, which is why every single shoe, sandal and boot in the FitFlop collection has been designed with them in mind, because in our mind, every woman is a superwoman…
Join the FitFlop movement, join the Superwomen.
The first ergonomic FitFlop sandal – Walkstar™ 1 – launched in 2007 when the brand’s very own superwoman, Marcia Kilgore, beauty industry entrepreneur and multi-tasking mother, founded FitFlop on the simple belief that comfort and style needn’t be mutually exclusive. Fast forward ten years and FitFlop is worn by millions of women across the globe, a veritable legion of superwomen going about their daily business in comfort and style.
And now to another kind of superwoman: Uma Thurman. The actress is set to feature in FitFlop’s Spring/Summer 17 global advertising campaign as photographed in New York by award-winning photographer Stefan Ruiz. Chosen for her strength, elegance and individualism, Thurman is proud to be the brand’s first chosen Superwoman, a campaign masterminded by Global Brand Director Shubhankar Ray. “When I imagine superwomen I think of mothers. I think of all the women who are taking care of their children, their parents and contributing to society, working and providing for their families,” comments Thurman. The campaign will feature worldwide in major world cities from London to NYC, Milan to Amsterdam and Hong Kong to Tokyo on billboards, bus sides, in print media and online from February 2017 .
Building on an already-established partnership with charity ‘Habitat for Humanity’, in which FitFlop donates $20US from each pair of HOUSE™ slippers amongst other contributions, January 2017 will see Fitflop get involved first-hand with ‘Women Build’, the initiative aimed at building strong foundations for women and families across the globe.
Life isn’t as simple as pulling on a pair of boots and becoming miraculously empowered (we wish) and we can’t guarantee that wearing FitFlop shoes will help you smash your way through the glass ceiling (red superhero capes at the ready, ladies!). But knowing you can get from A to B in comfort and quickly is one thing less to worry about. So that’s one battle won – as for the rest, we’re with you every step of the way. Join the movement, join the Superwomen.
Uma Thurman wears the Sporty-Pop™ X Lizard-Print High Top Sneaker in nude pink.
© Photo by Stefan Ruiz.
Shubhankar Ray and Uma Thurman. Uma wears the F-Sporty™ sneaker in white leather.
© Photo by Hector Perez.
Uma Thurman wears the iQushion™ in yellow bubbles. © Photo by Stefan Ruiz.
Lacoste 85th Anniversary
Posted on 12/10/17:
It’s an anniversary hailed by a Paris homecoming for Lacoste, after 14 years spent on the New York runways. It’s also a clear statement for this symbol of French elegance.
That of its founder, René Lacoste, winner of the 1927 Davis Cup, whose charisma and creativity crystalized the sportswear DNA specific to the Lacoste house —comfort, chic, movement and innovation.
It’s a sports-inspired urban wardrobe, fit for all contemporary lifestyles. A timeless style, seen through a playful eye, for a new attitude as radiant as it is offbeat.
It’s with this legacy in mind that creative director Felipe Oliveira Baptista has, for the past few seasons, been giving free reign to personalities plucked from the contemporary art scene, thereby giving rise to collector capsule collections.
The last guests to date are French artists and designers Mathias Augustyniak and Michael Amzalag from M/M (Paris). The outcome is a collection released in November 2017, as well as some of the original prints of summer 2018.
Their take on the logo endlessly repeating itself —the 7 letters of the word Lacoste, outlining the world’s most famous crocodile. In a freer style painted with watercolours by Mathias Augustyniak, the mix of icons —crocodile, tennis ball, polo shirt and glasses, for a modern version of the couture scarf print.
At the centre of it all, the white polo shirt, a masterpiece created just 85 short years ago, has its second wind away from the tennis courts, and lends itself to bold proposals. For men, it is worn oversize over a pair of jeans or then again, more classically, albeit with a slight twist. For women, it wraps itself around the body, slips off the shoulder or becomes an evening dress.
An eternally young polo shirt. A collection that rewrites with humour and inventiveness the house heritage, neither sanctifying nor freezing it, but quite the opposite, always keeping it in motion.
LONDON STYLE DIVIDES - THE AW17 CAMPAIGN
Posted on 21/03/17:
Capturing the essence of London style throughout the decades, for AW17 we take a look back at the prominent subcultures and icons from the last 50 years that make up the DNA of London and the Ben Sherman brand.
A unique patchwork of fashion, culture, music and attitudes; our latest campaign was photographed by Sam Bisso in the iconic streets of London & explores the notorious trends from all 4 corners of the city over the past 5 decades.
The first subculture explored in AW17 is the iconic Teddy Boys; a generation of youngers who, after the war, flaunted their clothes, money and attitude like a badge. We will then explore the story of Pinstripe Punks; a musical movement with the attitude to match, followed by the West End Mods a group typified by their love of tailored suits and scooters, and finally the East End Legends, a group of men committed to tailoring.
Be sure to check our blog regularly as we explore the subcultures of London week by week.
Watch the film:
Speedo signs IRONMAN Kendrick Louis
Posted on 21/11/16:
Speedo has announced for the first time in over a decade, the signing of an Australian Surf Lifesaving and IronMan star in the form of 2013 Cleo Bachelor of the Year finalist, Kendrick Louis.
The gutsy 26-year-old from Sydney is a 3 x Australian Junior IronMan Champion, 8 x Australian Gold Medallist and Coolangatta Gold Short Course Champion. He was leading the Nutri Grain Series in 2011/2012 before a devastating grade 3 tear PCL injury almost ended his career. After 6 months of rehabilitation, he returned to competition for season 2012/2013 where he placed runner up. The 2013/2014 season saw him place 3rd, 5th in the 2014/15 season and top 6 in the 2015/16 season. Kendrick is currently training hard for the 2016/17 season and the elusive Nutri-Grain IronMan crown.
Kendrick has already taken part in Speedo's photoshoot for 2017 and is working on the development of new race wear for Surf Lifesaving and IronMan club athletes.
Kendrick commented “I'm absolutely thrilled to be the first IronMan in over ten years to be a part of the iconic Speedo family. They were the first ever brand I wore as a young kid, so for me, this means a hell of a lot.”
Graham Eyres, Speedo Pacific Brand Manager, says, “We are extremely pleased to announce our return to Surf Lifesaving with our support of Kendrick as he's one of Australia's most exciting talents in the sport. Speedo is about inspiring people to swim and we want to encourage people to add swimming to their multisport approach to fitness, just like Kendrick does.”
The signing of Kendrick is an important part of Speedo's global 'Speedo Fit' strategy, encouraging athletes from all sports to complement their existing fitness regime with swimming.
LACOSTE SS17 FASHION SHOW COLLECTION
Posted on 03/11/16:
LACOSTE held their Spring Summer 2017 runway show at Spring Studios Brooklyn NYC on September 10th.
Felipe Oliveira Baptista found the most gentle response to the aggressiveness of our times. Impressed by the ocher and white hues of the modernist Villa Malaparte in Capri, he dreamed up a tennis match on its rooftop. Chiseled by swimming and sunbathing sessions, sexy and tanned bodies hammer balls back and forth, against a backdrop of pine forests, creeks, and rocky inlets. The Spring-Summer 2017 LACOSTE collection freely redefines the notions of comfort, elegance and sensuality.
THE SENSUALITY OF TERRYCLOTH - The bathrobes and wrapped towels Brigitte Bardot dons in Jean-Luc Godard’s Contempt, which was partly shot at the Villa Malaparte, inspired a wide range of hooded or shawl-collared bathrobes, along with terrycloth bustier dresses that are belted high on the waist with matching improvised strings, the better to highlight the effortlessly silhouette. A faux-denim jacket and reversible terry Bermuda shorts become real security blankets. They are worn with shoes one can easily slip into: clogs with high wooden soles recalling the sharpness of 1950’s Brazilian furniture, or platform sneakers devoid of strings or loopholes.
THE COMFORT OF FLEECE AND MESH - In this haven of languor and sensuality, clothes are particularly user-friendly and functional. Among them are chic track suits and loose fleece sweatshirts with sleeves that vanish thanks to a simple set of studs, and whose sides can be unzipped, allowing a breeze to brush the skin. A reflection of the designer’s obsessions, the clothes are modular, reversible, or with retractable sleeves, and a «petit piqué» embossed PVC tote bag boasts a cotton strap that can be hand-held or carried over the shoulder. Inspired by women’s tennis skirts, short tunics in feather light mesh sport gussets or delicate wide pleats. Tucked into the front pocket of a small navy and white « petit piqué » embossed matte leather bag, the racket is close at hand. The fisherman jackets and slickers recall seaside family houses. Bleached by the sun and stiffened by sea spray salt, they have an unmistakable holiday flavour.
CLASSIC VOCABULARY AND NEW ATTITUDES - Summer also offers the opportunity to reinterpret items that are imbued with memories and marked by a timeless elegance. Cut in technical navy blue cotton and worn over a white tracksuit, trench coats have a new found aerodynamic purity. Long tank dresses in cotton piqué can be worn with or without belts, and sport either 1970’s-style stripes, or larger versions that recall 1990’s skaters. The very demure BB-shirtdress is reinvented in a seamless but entirely heat-sealed «techno Brigitte» version, cut in transparent red vinyl. Rumpled and casual cropped pantsuits in ultra-light seersucker are adorned with an unexpected Prince of Wales check, while other outfits have the formality of a couture suit, especially when the lining of a coat matches the fabric of the pair of pants and shirt worn underneath. Felipe Oliveira Baptista revisits the art of tailoring, the better to break its rules and redefine French chic.
CROCODILES IN THE WILD AND ARTY STRIPES - LACOSTE’s animal mascot appears on new generation tropical prints. Enlarged crocodile graffiti are covered with childish scribbles, halftone flat tints painted à la Andy Warhol, and free-spirited brushstrokes, like those Le Corbusier did for the fresco of the Swiss Pavilion of the Cité Internationale Universitaire de Paris. Inspired by the Berlin installation of the American contemporary artist Richard Jackson - a maze of 5050 horizontally stacked paintings creating the effect of white slices dripping with pure colors -, Felipe Oliveira Baptista reinvents the iconic pattern of the sailor top. Unapologetic in its simplicity and utterly free-spirited, LACOSTE’s Spring-Summer 2017 collection lays the foundations.
Men’s Style X Nautica
Posted on 03/11/16:
Men’s Style Magazine, reimagined Nautica in a beautiful 8 page spread in their spring edition. Here is a glimpse at our favourite shots, styled by Fashion Director, Kim Payne.
Nautica Recruits Melbourne Based Bloggers, The TrendSpotter to Curate the SS16 Look Book
Posted on 03/11/16:
Who better than husband and wife, style influencers, The TrendSpotter to bring Nautica’s reimagined style to life. The stylish pair collaborated with the Australian brand team to pull together the must-have looks for the Spring Summer Season.
Go behind the scenes > https://www.thetrendspotter.net/2016/08/nautica-x-thetrendspotter-ss16-collaboration.html
Explore the must-have looks here.
Discover the Spring 2016 with Nautica
Posted on 03/11/16:
From humble beginnings, starting with just 6 outerwear pieces in 1983, Nautica has had one clear vision; to bring the inspiration of the sea to everyday style. Spring Summer 16 brings to life a collection anchored in the energy of the city from which it was created; NYC and crafted in the light of the element that inspires us; the Sea, resulting in a truly Reimagined Nautica.
See how the city meets the sea in our Spring Summer 16 Campaign.
Run for Love
Posted on 26/10/16:
You can’t fabricate heritage, and the latest installment of our Run for Love collection pays homage to the rich Wrangler textiles that’ve come before. When you’ve been making fashion-forward denim for almost 70 years, you inevitably come across your fair share of drifters, rebels, beatniks and poets; this is our ode to them. For the girls, we’re returning to the staple denim of the 70s: heavily bleached, Mom jeans in the ‘Liv,’ and flared hem, highwaisted shorts in the ‘Hi Bells.’ For men, we’re throwing things back to when denim shorts were the go-to for summer, and tees were bold and graced with prints. The summer of love might’ve come and gone, but its mantra remains true, and this is our tribute.
FIVE NEW WAYS TO FALL IN LOVE WITH UGG
Posted on 01/09/16:
UGG unveiled a first look at its new campaign featuring the brand’s first-ever Global Women’s Ambassador, actress and supermodel Rosie Huntington-Whiteley.
The campaign celebrates the iconic style and highly-coveted feel of UGG and shows there is now an UGG boot for wherever your life takes you. The original Classic Boot has expanded into reimagined collections that offer more versatility and styling options, these include: The new Classic, Classic Street and Classic Slim.
“I’ve always loved the soft and luxurious feel of UGG,” says Huntington-Whiteley. “I am honored to be the ambassador for a brand that fits so effortlessly into my lifestyle. No matter where I am, UGG always makes me feel at home.”
“The campaign showcases there’s more to UGG than just our iconic Classic Boot,” says Nicks Ericsson, UGG® Marketing Director, Women’s. “Rosie personifies the spirit of the brand perfectly with her warm personality and globally renowned, effortless style. It is a true pleasure working with her and we’re thrilled to have her as our first Global Women’s Ambassador.”
Rockport Spring Summer 2016 Collection
Make every day an adventure.
Posted on 05/08/16:
Men’s Dress: Shoes that work as hard as your do.
Women’s Total Motion: Fashion, meets flexibility.
Men’s Boat: Slip-on summer.
Women’s Wedge: Crafted for comfort.
Discover more at
SPEEDO UNVEILS RIO OLYMPIC UNIFORM & ANNOUNCE ONGOING PARTNERSHIP WITH THE AUSTRALIAN OLYMPIC TEAM
Posted on 03/06/16:
Speedo and the Australian Olympic team are synonymous. For as long as most Australians can remember, Australia’s esteemed athletes have been wearing the world’s most iconic swimwear brand.
Today at the aquatics venue for the upcoming 2018 Gold Coast Commonwealth Games, Olympic athletes and Rio hopefuls - Cameron McEvoy, Emma McKeon, Bronte Barratt & Jake Packard (swimming), Maddison Keeney & Dom Bedggood (diving) and Kelsey Wakefield (water polo) unveiled the Rio Olympic uniforms of the swimming, diving and water polo teams.
The swimming racing suit – the Speedo Fastskin LZR Racer, has been designed to create a powerful image with shading and contrast around muscle definition. For female swimmers, this is combined with a more feminine feel through a shaping aspect which is undertaken through tones of colour to create shadows and highlights. The overall design has been further enhanced with the iconic ‘green and gold’ of the Australian team to create an even more striking and dramatic image for the team.
“The print inspiration for our Rio Olympic uniforms is taken directly from the Fastskin competition suits created by Speedo’s International research and development team, Aqualab. We worked closely with the team to take the print elements from the racing suits to create an aesthetic that encompasses the entire aquatic team,” said, Tahnee McIlwraith, Speedo Australia Creative Development Manager. “Green and gold can be tricky colours to work with when designing swimwear however it was imperative our athletes look good and feel good whilst proudly showcasing our countries colours and iconic Australian heritage”.
Today as they unveiled the Rio Olympic uniform, Speedo Australia also announced a 12 year extension of their long-standing partnership with the Australian Olympic Team.
Speedo has provided training and competition wear to Australian Olympians since the 1956 Olympics, and this new agreement extends their partnership up to the 2028 Olympic Games - making it one of the longest standing sporting sponsorships in Australian history. The agreement will see Speedo supply training and competition wear to the Australian swimming, diving, water polo and modern pentathlon teams, and training wear for the triathlon, rowing, canoeing and synchronised swimming teams.
Graham Eyres, Brand Manager Speedo Pacific, said, “We are so excited and proud to be extending our relationship with the Australian Olympic Team. It’s our mission to inspire all Australians to swim, and grow the sport of swimming, and we believe our Olympic team sponsorship does this. There’s a new breed of young swimmers Australia will be introduced to at the Rio Games and we’re thrilled to be supporting these athletes through to Tokyo and beyond”.
Kitty Chiller, Australian Team Chef de Mission said “we have a young enthusiastic team, with many debutants who are eager to show what they can do on the world stage. They are up for the challenge and can’t wait for the Games to start. Speedo has been an integral part of Australian Olympic Teams for so many decades, it is a brand that our water based athletes know and trust and it is incredibly exciting to know they will be with us for another 12 years. I am especially excited about the special message inside the swimming racing suit. I sat down with the Swimming Australia President, CEO, Team Leader and Head Coach over a year ago discussing what would be the most appropriate words to use. I couldn’t be happier with what they came back with – ‘I am Ready’. And this team certainly is ready for Rio”.
Also attending the day were a number of Speedo’s ambassadors including Brittany Elmslie and David Morgan who qualified for Rio, along with a new crop of junior ambassadors. Minna Atherton, Jack Cartwright, Clyde Lewis, Kaylee McKeown & Elijah Winnington are the future of the Australian swim team and all dream of wearing the iconic green and gold uniform at the Tokyo 2020 Olympic Games.
Australians will have the opportunity to take home their own piece of the Games, with Speedo selling limited edition replica training one piece suits in women’s and girls sizing along with briefs and aquatic shorts in men’s and boys sizing. These pieces will be available from Speedo exclusive stores, online at www.speedo.com.au and selected wholesalers from July onwards.
UGG ANNOUNCES ROSIE HUNTINGTON-WHITELY AS FIRST GLOBAL WOMEN’S BRAND AMBASSADOR
Posted on 22/04/16:
UGG has announced it has partnered with international supermodel and actress, Rosie Huntington-Whiteley as the first-ever global women’s brand ambassador.
The partnership will begin with a Fall 2016 campaign featuring the iconic Classic Boot re-imagined with a range of new features and benefits anticipated to launch globally in August 2016.
“It’s an honor to be partnering with a global brand that is loved as much as UGG”, said Rosie Huntington-Whitely. “When I started modelling one of the first things I ever purchased was a pair of Classic boots as comfort to me is everything. The updated Classic offers the same immediate comfort but now with an edgier, street style appeal that can be worn indoors or out”.
Nautica – Where The City Meets The Sea
Posted on 30/03/16:
Nautica is revisiting its New York City heritage, in the Autumn/Winter seasonal campaign clip. Bringing together the energy of the great city it was invented in with the calming inspiration of the sea, the Autumn/Winter 2016 clip shows us the styles we will be wearing for seasons to come.
Take a look:
Nautica’s Autumn/ Winter 16 Look Book
Posted on 30/03/16:
Iconic pieces are re-imagined and given an updated look by mixing signature nautical details with classic silhouettes, rich textures and bold hues.
The men’s look book featured statement outerwear, reinvented knitwear and puffer vest, perfect for layer.
Women get an elevated update to their look with modern fabrications, unexpected hardware and rich colours and patterns.
Nautica launches the new nautica.com.au
Posted on 30/03/16:
The reinvented nautica.com.au has launched, complete with PowerReviews, all new branded content and a special section to host the ever-popular seasonal Look Books.
Take a look here:
the new l.12.12 shoes
Posted on 20/03/16:
The artisan qualities shown by René Lacoste in developing the iconic piqué polo shirt are celebrated through the new L.12.12 shoe collection. All of those distinctive elements synonymous with the brand from its birth through to the world-renowned timeless appeal are captured in the L.12.12 shoe.
Discover more at:
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