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Wrangler - Keep It Local


Posted on 12/06/21:

This Winter 21 we invite you on a journey to explore your own backyard. With travel kept to the confines of our beloved country there has never been a better time to Keep It Local. Allow our iconic denim, and fresh new apparel to make for the perfect companion to any adventure you choose this season.



Stayin' local this season is made easy in our latest vintage inspired denim, sherpa jackets to layer, cosy knitwear and retro graphic tees and shirting for whatever adventure you choose.


Relish in the simple pleasures of your community; kick it with your mates at the local over frosty pints and pool, or hit the road for some open-air adventures, finding nurture in nature. Buckle up, it’s time to take a back seat and embrace our great southern land.




Did you know Wrangler Australia is designed locally by a small, devoted team in Melbourne specifically for our Australian and New Zealand customers. Our design and marketing teams are always looking for ways to support and integrate local creatives and businesses.


Photography by Carly Brown

Video by ADK Creative

Production & styling by The Rise of She Creative

Talent: Isabelle Mathers and Lucas Satherley

Location thanks to Eltham Hotel




Posted on 12/06/21:

They say happiness is the company you keep & this season we’re here to make sure of it.


Introducing our Winter 21 range, a collection of pieces designed to surround you in comfort & style wherever you are, whoever you’re with.


Good Company in our interpretation also means ‘the company we keep’ and as we continue our ongoing commitment to ethical and uncompromised product, we aim to ensure our denim and apparel collections keeps in ‘good company’ with eco-friendly processes that reduce our environmental impact.


This season, we continued to build on our foundations of quality, pushed our innovations with new eco-friendly and soft Air Denim combined with sustainable wash techniques and the conscientious sourcing of recycled cotton in our jersey T-shirts.


As Winter rolls in it’s time to surround yourself with good company and drape yourself in denim & apparel that not only makes you look good, but makes you feel it too.





Lacoste - Durable Elegance


Posted on 10/06/21:

Elegance goes well beyond appearances. It is a value, an attitude, a consideration, it is fair play. It is the expression of beautiful gestures, incredible journeys, courage and altruism.



Elegance means you can win both in your victories and in your defeats.


It distinguishes each person beyond their social, geographical or cultural differences.


In a world that too often highlights what separates us, the elegance of Lacoste brings people together.


It is universal, it crosses time, cultures and oceans.


It is a value that is recognisable in the moment, and which is imbedded in time.


It is an aspiration for each of us, in our families, work and lives.


Raising elegance to the rank of a great universal value is Lacoste's raison d'être. A desire which operates through three commitments:


To People

To Communities

To The Planet


Three fundamental pillars that also structure Lacoste's first sustainable development report.


To make elegance a universal value, Lacoste's ambition is twofold: to enable equal opportunities worldwide and to put in place principles of circular economy in the fashion sector. To give shape to these ambitions, Lacoste is publishing its sustainable development report which endeavours to define its progress in these areas and presents its roadmap and objectives for 2025.



For People


To liberate movement is to enable all individuals to realise their potential. To help each person to excel, Lacoste is committed to promoting social and professional integration for vulnerable young groups, by passing on values, skills and experience.


For Communities


With all its suppliers, Lacoste works towards building a durable model for its industry. A vision of shared prosperity in order for local communities to benefit from each other's successes.


For the Planet


Alongside the Ellen MacArthur Foundation, Lacoste is committed to sustainable fashion founded on a circular economy. How? By preserving the planet's resources, using durable materials and sustainable manufacturing processes and a commitment to making products that last longer and that can have a second life.


Roland Garros - The Tournament package


Posted on 10/06/21:

It is a very special year for Lacoste and the mythical Roland-Garros stadium, which are both celebrating 50 years of partnership. To honour this legendary, authentic collaboration, today Lacoste unveils a collection which is classic, refined and always in line with the tennis legacy of René Lacoste.



Whether on or off the court, the 2021 collection combines the brand’s history with technological innovations in materials. The Lacoste studio was also inspired by the new architectural elements of the Roland-Garros Stadium: the design features fine stripes on all pieces, which evoke the lines of the new roof of the Philippe-Chatrier court. The colours are classic and true to the history of the brand.


On the court, the performance silhouette is elegant, comfortable and graphic, while respecting a strong sense of heritage and some of the key stylistic traditions of the tournament. The design showcases discreet, thin lines which inspire freedom of movement when a player is in action. The jacquard mesh is reminiscent of the floor and roof lines of the iconic court. Both the Roland-Garros and Lacoste colour palettes are featured to the core. For women, the designers have skillfully juggled with overlays and transparency, to create a modern look while integrating a large V-neck inspired by the classic tennis sweaters worn by René Lacoste. The fine pleating of the skirts, always present in the Lacoste tennis wardrobe, is now asymmetrical, adding an edge to the women’s performance silhouette, which is defined by a fresh combination of classic savoir-faire and modern materials for this anniversary line.


Celebrating 50 Years of Rockport! 1971 – 2021


Posted on 24/05/21:




Rockport has been powering people’s lives forward for 50 years.


Rockport launched in 1971, when a father-son start-up were the first to begin making casual and dress shoes immersed with innovative sports technology. Rockport was born when they sold their footwear from the back of their van and inspired a walking revolution!


Walking is part of our DNA and we deliver 50 years of expert engineering into every pair of shoes. From the start, our acclaimed ProWalker silhouette been one of our most popular styles. For our anniversary, and we are celebrating our legacy of innovation by digging into our archives to reissue the iconic shoe.


The M7100 ProWalker fits the globetrotter in everyone and delivers what it takes to go the extra mile. The easy-to-clean full-grain leather retro style upper pays homage to our dedication to design and style, and Rockport’s proprietary Walking Platform Construction, rubber outsole and EVA footbed features all the technology that Rockport is known for to enable a smooth, comfortable ride.


Rockport have been leading the way in shoe innovation for 50 years, our continuing promise to you is that we’ll never slow down. With classic walking shoes and modern athleisure styles, we build on our past and embrace our future.

Speedo Introduces Exclusive Tokyo 2020 Swimwear Range


Posted on 17/05/21:

Speedo has unveiled its exclusive aquatic sports uniform range for the Tokyo 2020 Olympic and Paralympic Games – with a parade of champions headlining the launch at the Sydney Olympic Park Aquatic Centre.



Speedo’s superstar swimmers Mack Horton and Emma McKeon led a host of fellow athletes from across all aquatic sports disciplines who will line up in Tokyo in Speedo’s innovative competition racing and training suits.


The pool competition wear features Speedo’s latest tech race suits; Fastskin Pure Intent and Fastskin Pure Valor, both designed to combine 20 years of pioneering performance with innovative new technologies and new fabrics to make the perfect suit for every type of competitive aquatics athlete.


For the Tokyo Olympics, Speedo has returned to nature to look at how sharks and other fish reduce drag when they swim. Some of the world’s leading research institutions have looked not only at the skin features of fish in existence now, but also at the ancestors of modern day sharks, that have long been extinct.


Speedo has also worked with the Natural History Museum in London as well as with partners in other industries, including Formula 1, with the latest Fastskin suits, the smartest to date.


The Fastskin Pure Intent is designed around a deeper understanding of hydrodynamics and the biomechanics of swimming, with its flexible zoned compression, giving the swimmer a wider range of motion in the legs and making it easier to put on and more comfortable to wear. There are three brand new fabrics which directly target flexibility, compression and drag reduction in the areas that need it.


The Fastskin Pure Valor is Speedo’s most lightweight technical swimsuit and features moderate compression along with bonded seams for comfort and speed.


Talking about the suits Mack Horton said "I feel really flexible in the Speedo Fastskin Pure Intent and it’s helping me power through the water. This is the best racing suit in the world and I’m really looking forward to wearing it this year."


And Australia’s most decorated female swimmer, Emma McKeon added "The Speedo Fastskin Pure Intent is a lot easier to put on. The shoulders are much more comfortable and I feel fast wearing it! When I stand on the blocks, I’m feeling confident that the suit is going to help me."


Speedo Brand Manager, Graham Eyres, said Speedo was excited and proud to be revealing the Tokyo outfits.


"Speedo is part of the Aussie DNA and during the Olympic and Paralympic Games we will all be inspired by the stories, strength and determination of our nation’s athletes" Eyres said.


"With that inspiration we want to encourage all Aussies to make waves in their own way, by participating in an aquatic sport and do a really Aussie thing – just have a go in a Speedo."


Three-time Paralympic gold medallist Brenden Hall said: "Speedo has always been at the forefront of swimsuit technology and an important part of my medal winning performances at the Games. I know I can swim my best in Fastskin."


Australian Paralympic Team Chef de Mission Kate McLoughlin, said: "Our Paralympians know when they put on the green and gold Speedos they are ready to perform for Australia. The Paralympic swimwear also incorporates our unique indigenous design, The Journey, depicting the genesis of the Paralympic family and how far we’ve all come together. I know it will be worn with pride."


In addition to the pool racing swimwear Speedo will provide the competition swimwear for water polo players, divers and surfers.


Junior athletes Indigo Chong and Bada Kang from the SOPAC Swim Team were also in attendance, sporting the Speedo limited edition replica collection. This range is a reproduction of the training swimwear for the Olympic Games and made for Aussies to be able to get into the Green and Gold spirit over the games. It can be purchased in selected aquatic centres, rebels, online and at Speedo stores.


Indego Chong said "It was great to wear the same swimwear as these amazing swimmers. I got to meet Mack Horton and ask him what it’s like to swim in the Olympics and win a gold medal."


Ian Chesterman, Australian Olympic Team Chef de Mission said "Speedo has a rich Olympic history, providing Australian Olympians with the best competition and training wear since the 1956 Melbourne Games. They have developed a cutting edge uniform for Tokyo 2020 to help our athletes in aquatic sports achieve world class performances, and I’m sure our swimmers, divers, water polo players and surfers will wear their Speedo Australian Olympic Team gear with pride."

Introducing B By Ben Sherman


Posted on 17/05/21:

Ben Sherman has introduced a new diffusion range aimed for fresh faces who are diverse, socially connected, and have a bold approach to life.


The heritage shirting label established in Britain in 1963, has evolved into a full menswear lifestyle brand. Relating to subcultures for more than 50 years, the brand has remained relevant by continually speaking to the day’s youth consumer.


The B By Ben Sherman range has re-worked silhouettes and scales for modern times, with the iconic Ben Sherman reference points remaining easily recognisable to the brand’s origin and journey. Each piece is emblazoned with a ‘B’, giving the collection its own unique point of difference.


Sustainability is a priority, with some shirts being made from 100% recycled materials. Hero items include a minimalistic colour-block tee, hoodies sporting the oversized “B” logo, and cool outerwear such as a quilted sleeveless vest and quilted mountaineering jacket.

America’s iconic brand, J. Crew, has joined the portfolio of True Alliance.


Posted on 25/09/19:

Launched in 1947, J. Crew has become a favourite with celebrities and royals. Creating timeless clothes made to be paired with of-the-moment styles season after season, the brand is renowned for signature categories; Cashmere, coats, blazers, pants – at affordable prices so their customers can look a million bucks without spending it. J. Crew’s unique blend of classic with high fashion has translated into collaborations with the coolest brands, encouraging fans to discover their creativity and feel comfortable doing so.


The J. Crew Spring Summer Womens range offers the Australian consumer well-made basics and summer essential dresses such. Linen makes a common appearance, perfect for the Australian summer, plus light shirts and Cotton separates both plain and patterned. The Cashmere sweater, J. Crew’s most famous item, is a welcome addition, available in variety of colours, ideal for the cool Spring evenings.


The Mens collection is bold in of the moment colours. Shirts are given the party treatment with bright florals and there’s office staples in stripe, check and plain. The mens collection also features quality basics with Chinos, jackets, shorts and Polo shirts.


The brand is committed to producing Socially Responsible clothing with consideration focused on those who create the clothing to the impact J. Crew has on the environment; see full details of J. Crews sustainability activities here.


In bringing the brand to the Australian retail market, True Alliance has partnered exclusively with David Jones with whom Womenswear and Menswear ranges are available in selected doors and are joined online by Crewcuts (J. Crews kids range), footwear and accessories.

Madewell, the denim darling of America, has joined the portfolio of
True Alliance.

Posted on 25/09/19:

Introduced in 2006, Madewell has established its place as a fashion-forward brand. With denim at the core and inspiration from cool, classic Americana, Madewell is not only known for denim but all things that should be worn with it.  Maintaining its solid signature, new seasons offer subtle tweaks to modernise shapes of newest trends, like extending the silhouette of a Shearling-lined bomber to reduce bulk, making it one of the most sought after brands by all ages. Building relationships with style icons Alexa Chung and Blake Lively, Madewell delivers an aesthetic that every women can identify with.


The Spring Summer 2019 collection is of the moment, feminine, unisex and wearable. Think Jumpsuits, wide-leg cropped pants and flirty dresses. Jeans in every wash and shape are accentuated with perfect accompaniments of camis, oversized shirts  and light jumpers. The denim collection is rounded out with denim jackets and shorts.


Sustainable practice is an important part of the brands identity. Madewell is a Fairtrade USA partner, runs an always on denim recycling initiative and is constantly working to improve the brands environmental impact. For details on Madewell’s extensive sustainability program click here.


In bringing the brand to the Australian retail market, True Alliance has partnered exclusively with David Jones to allow Australian consumers a premium instore and online shopping experience.

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