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ROCKPORT AUTUMN/ WINTER DRESS COLLECTION
Posted on 07/03/16:
Explore style and comfort with the Rockport’s Autumn/Winter Collection. Turn heads with your feet.
Men’s Key Measures Cap
This lightweight business shoe with a shock-absorbent sole enhanced by ADIPRENE® by adidas, burnished uppers and performance traction will help you to stay on top of your game during meetings, interviews and presentations.
Women’s Total Motion 75mm Pump
Pointy toes are on trend with our Total Motion 75MM PT Heel. If you are the girl who won’t sacrifice style for comfort, then these dress casual pumps are for you.
To view the collection head to:
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BEN SHERMAN PRESENTS THE AW16 CAMPAIGN
Posted on 26/02/16:
The Autumn Winter 2016 collection showcases a complete sartorial wardrobe, including printed shirts, classic t-shirts, sharp tailoring and a wide selection of outerwear to keep you warm throughout the colder months. Capturing the essence of London, the new campaign was shot in the bustling streets and picturesque rooftops of central London.
Captured through the lens of photographer Sam Bisso, the heritage of the Ben Sherman brand is celebrated through classic styling and iconic landscapes.
Photographer: Sam Bisso
Creative Director: Tim Smith
Models: Matthew Holt, Chris Doe and Miles Bugby
Stylist: Tilly Hardy
Video: Steve Turvey
Hair and makeup: Lee Machin
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World’s leading swim brand Speedo reveals Team Speedo,
its line-up of super star swimmers at a global New York launch event
Posted on 20/01/16:
Ryan Lochte, Missy Franklin, Grant Hackett & Christian Sprenger were among 24 of the elite team who unveiled the highly anticipated 2016 Fastskin LZR Racer X
New York, 15 December 2015: 24 athletes, 78 Olympic medals and 17 world records, all in one room. The 24 swimmers stood within an epic installation, measuring 20m by 7m, as the 2016 incarnation of the iconic competitive suit was revealed. Spectacular projection mapping charted each athlete's success as the spotlight shone on the structure to illuminate them one by one before the grand finale, which showcased them as one winning team.
Those competing in 2016 will be wearing the Fastskin LZR Racer X suit*, cap and goggles. The Fastskin LZR Racer X suit incorporates Speedo's most advanced swimwear technology since the introduction of the new FINA guidelines in January 2010. Designed by Speedo’s world-renowned Aqualab innovation and research unit the suit development was based on data from extensive 3D scanning and simulations, and in-depth feedback from swimmers, coaches and swim experts from around the world. The finished product has exclusive new gold detailing and is engineered on look, feel and speed to maximise performance and create the optimum hydrodynamic conditions for speed in the water.
Prior to the dramatic unveiling, the audience was treated to the global premiere of Speedo's 'Winning Elements' campaign film by Oscar-award winning creative studio Framestore. The film tells the Team Speedo story, highlighting the extraordinary elements that make up the DNA of the team and showcases their commitment, dedication and achievements. As a group of 170 of the world's leading swimmers, Team Speedo embody the best in swimming and represent countries including the US, UK, France and Spain.
David Robinson OBE from Speedo said: "We’re very proud to be here today to unveil Team Speedo, some of the fastest, strongest and most dedicated athletes in the world. Whether it’s passion, focus or commitment, there are many elements that make up a winning team and each of our athletes personify them. This is something that Speedo has always celebrated in its support of swimming for over 87 years!”
“It’s fitting to have this unprecedented number of athletes here at our 2016 Fastskin LZR Racer X launch, as we’ve involved more swimmers, more coaches, more experts in its testing and development than ever before. Their invaluable feedback was intrinsic to creating a suit that not only is fast, but feels fast, and therefore empowers swimmers to swim faster.”
Christian Sprenger, who was one of the 24 athletes representing Team Speedo said: “I am honoured to be a part of Team Speedo. We are lucky to have the best suits and work with the best coaching, support and technical teams in the world.”
Grant Hackett also commented: “As an athlete I’m always working hard to improve. This requires a huge amount of commitment and sacrifice. Being part of Team Speedo means swimming alongside the best in the world, and it’s an inspiration to keep progressing and developing.”
* Athletes will be wearing either the LZR Racer X or LZR Racer Elite 2, both from the Fastskin range.
For more information on Speedo please visit www.speedo.co.uk
For imagery and press materials please visit http://www.insidespeedo.com/press/teamspeedo
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Introducing the Lee x Rushi Festival Collaboration
Posted on 11/01/16:
In a fusion of craftsmanship and digital reworking, Lee has teamed up with Rushi, a Melbourne based indigo dye artist to create their new festival collection taking their love of indigo to the next level.
With a mutual love for indigo and a hankering to create something unique, Lee teamed up with this grass-roots label inspired by the Japanese dye technique of Shibori. The result is selection of pieces that pay homage to all things indigo in various patterns, creating a collection that is sure to turn a few heads this summer.
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Riders newly released Spring/Summer 15 campaign embraces all things California Dreaming.
Posted on 11/01/16:
In a mix of fun, carefree spirit, it channels Venice Beach culture and features Neighbour’s star Travis Burns. It’s all summer lovin’ – in bleached out blues, new fit High Flares for the girls and Lo Rider Rollies for the guys. Think sand in your denim , skateboards on the beach, favourite beats and tasty summer treats.
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PEANUTS X LACOSTE COLLECTION
Posted on 01/12/15:
THE CROCODILE JOINS THE GANG
2010 saw Lacoste’s first collaboration with Peanuts, celebrating their 60th birthday. 5 years later, the Peanuts gang is back by the crocodile’s side in an even sportier mood! An event feted by a capsule collection catering to all members of the family. Hayato Kohama, director of Special Product Design Inc., and creative advisor and overall coordinator for the Peanuts line, shares a behind-the-scenes look at this exciting project below.
You collaborated on a Lacoste Peanuts line for the gang’s 60th birthday, back in 2010. What has changed over the past five years?
The principle remains the same for this edition of Peanuts Meets Special Product Design: the Peanuts characters have fun with the Lacoste crocodile, each in their own way. In 2010, four members of the Peanuts gang (Snoopy, Charlie Brown, Linus and Woodstock) were embroidered on Limited-Edition white polo shirts for adults. This year, Snoopy, Charlie Brown and Linus are back. But this time their companion is the bold little Lucy. The four stars will be embroidered on Limited-Edition black polo shirts sold exclusively at concept stores and online, and accompanied by a minicollection of sweatshirts and polo shirts for the whole family.
How did you choose which members of the gang would play with the crocodile and what activities they’d be sharing?
Snoopy is often portrayed fishing on the roof of his doghouse, but this time guess what’ll be on the end of his line? Charlie Brown loves golf, but this time he might not be able to collect his ball. Linus ends up in a game of tug-o-war with the crocodile, but the rope is his beloved blankie and he seems to have tripped on a bone. In keeping with her unyielding perfectionism, Lucy takes forever to serve, making the crocodile go crazy.
Lucy is a big sports fan, especially baseball but it looks like she’s a beginner at tennis. Does she have any chance to beat the Lacoste crocodile?
Baseball is more her thing, but we did find in the archives a few sketches depicting her playing tennis, and that sparked our interest. Before trying to predict her chances of winning a match, we’ll have to wait until the end of the first game, which looks like it might take quite some time.
Would the crocodile make a good cartoon character? What would its personality would be like?
It’s naturally athletic and full of energy. It would fit right in with the Peanuts gang. It’s dashing yet powerful, but not scary or cute.
What member of the gang would be most likely to wear something for this collection?
Snoopy loves to dress up in all kinds of clothes. He’s been portrayed wearing a T-shirt to look like a student, for example. So why not a polo shirt, he’d be thrilled. Charlie Brown would be an obvious choice, since he already wears polo shirts 365 days a year.
Lacoste’s?
Naturally!
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NAUTICA VISITS CATALINA ISLAND FOR SS15 CAMPAIGN
Posted on 01/12/15:
This season, Nautica heads to warmer waters for their Spring Summer 15 Campaign.
Photographed by Matt Albiani on location in Catalina Island, CA and styled by the Nautica Agency with stylist Danny Clurman, the advertising reinterprets the brand in a modern, clean and graphic aesthetic. The campaign features an image of Justice by the water in a cozy knit hoodie paired with brightly striped swim trunks, as well as an image of all four models on a boat wearing white and navy nautical swim suits.
Models Justice Joslin (Ford Models), Dimphy Janse (NY Models), Ollie Edwards (VNY Models), and Kate Harrison (Ford Models) feature in the SS15 campaign. This marks the fifth season for Justice, fourth season for Dimphy, and second season for Ollie as the stars of the brand’s campaigns. The campaign features the models boating and relaxing near a scenic, rocky beach, dressed in shades of blue and white, looking perfectly Nautical.
Inspired by the horizontal geographic lines of latitude coordinates, the SS15 men’s and women’s collections are a mix of stripes, colour blocking, abstract floral patterns, and soft, lightweight fabrics. The palette is grounded in navy and white, with bold pops of colour throughout.
To view the SS15 collection, visit:
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LACOSTE BRINGS VIBRANCY TO WARMER SEAS AHEAD WITH SS15 L!VE COLLECTIONS
Posted on 01/12/15:
Lacoste brings vibrancy to warmer seas ahead, with the Spring Summer 15 L!VE Collections: Run to the Sun and Mediterranean Cruise.
In Run to the Sun, the first sunrays beat on yet deserted seashores and warm up the asphalt of empty sport courts. While waiting for the first heatwaves to hit, bandana prints stretch out and bask in the early summer warmth. Revisited, reshuffled and blended, an explosion of graphic éléments that overrule and spread across this coastal landscape. An almost paradise, but not quite. Lines, dots and zip-zags appear in swathes and carry all the cult elements that this piece of fabric holds. On their impulsive escapes to the sun, boys and girls laze in a Run to the sun uniform which follows the unisex breeze that blows through the early spring. Prints, cuts and fabrics have been conceived to be shared – breaking the she/he rules. Before they go and watch the sun make its definitive entrance, she slips on her bandana polo shirt to match his and ties her polka dot jumper around her waist. On their way out he quickly grabs his slouch-hat and his zip jacket just in case he needs to push away the last of the cold.
Mediterranean Cruise tells a story somewhere along the Mediterranean coast, where they dropped the anchor in a small village surrounded with warm stones. They all sat down for a bit on the edge of the port, their feet floating above the lukewarm sea. Bright emerald tones dazzle on the blue foam and reflect on their outfits – on a seersucker light jacket or a bright pastel polo shirt. The blinding sun makes them squint in unison as they shade their eyes. But the whole scenery has already turned into a psychedelic world where crackled Mediterranean cruise riggings melt with amphoras’ friezes, where sailor stripes curve with the swell and corals dance amongst the backwash. The submarine critter quickly becomes part of the team and spreads out in miniature or life-sized prints onto polo shirts, dresses and hats. Feeling all dizzy, they head for the beach to bask pleasantly under the sun while they wait for this summer night to start and never end.
To view the Lacoste SS15 L!VE collection, visit:
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LACOSTE CELEBRATES MARITIME HERITAGE WITH SS15 NYFS COLLECTION
Posted on 01/12/15:
Spring Summer ‘15 brings forth the NYFS collection, LACOSTE YACHTING: L42 / L36.
In 1985, along with one of the most prestigious French yachting manufacturers, LACOSTE designed the L42, followed one year later by the L36, two sailing boats that combined style, comfort and performance, the very values that ruled the creation of the polo shirt by René Lacoste in the 1920s. The brand thus returned to a maritime universe, one of its principal inspirations that not only originally inspired its iconic colours, but also a certain allure and essential functional chic.
Style, comfort and performance, three words that also resonate with Felipe Oliveira Baptista’s vision for LACOSTE, leading him to research the nautical heritage to design a collection that revisits the first yachtsmen’s tailoring as well as the technical nature of this challenging sport that has always generated great textile innovation. The starting point of the collection: the sailing boat itself as a design object, an inspiring vision of purity that brings together a patchwork of materials, lines and colours.
The silhouette is all about mix-and-match of contrasts. Mix-and-match of close-fitted and subtly oversized volumes, which are at the core of the urban wardrobe. Mix-and-match of technical pieces, parkas and blouson jackets with welded or zigzag seams, nautical essentials like blazers and fisherman smocks; mix-and-match of structured cuts and supple asymmetrical constructions; mix-and-match of subtly washed-out natural fabrics and mesh, ripstop nylon and technical double-faced fabrics; mix-and-match of colour blocks and prints such as zoomed-in nautical references and coordinates that almost become abstract patterns; and also mix-and-match of juxtaposed sail-like yokes that play with transparency, weight and shine.
To view the SS15 NYFS collection, visit:
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Matthew Langille scribbles on Speedo
Posted on 23/11/15:
We’ve collaborated with New York artist Matthew Langille on our Summer 2015 Flipturns collection.
The collaboration features the artist’s edgy images and boundless imagination on a range of women’s, girls, boys and babies swimwear. There are 15 prints across 20 swimwear styles.
Langille’s work has been shown at galleries around the world and featured in numerous publications. He has created images for many global fashion and design houses including Marc Jacobs, adidas and Swatch.
Taking inspiration from America’s iconic cities, New York and Los Angeles, Langille’s sketches, graffiti, collage and typography are a playful, neon-bright, love letter to the cities, calling out landmarks like the statue of liberty, the Hollywood sign, New York’s skyscrapers and Santa Monica pier.
Langille, says, “I grew up wearing all Speedo everything. My older brother was a fantastic swimmer. When Speedo contacted me about collaboration I dove into it. It was a dream come true to work with such an iconic brand. Our collaboration is full of colour and fun and I’m so thrilled to be a part of the Speedo family.”
A favourite with Speedo athletes, the vibrancy of every Flipturns collection makes it a year-round favourite for swimmers who like to make an impact.
Langille is a prolific artist. He is always drawing and developing new graphics and designs for products of all kinds. He can be found in his studio in NYC working on artwork and collaborations while gardening, playing with his four year old son William, and cooking for his Venezuelan wife Karen.
The adults and juniors Summer 2015 Speedo Flipturns collection is made from 100% chlorine resistant Speedo Endurance fabric and will be available from Speedo stores and independent retailers from August (Summer) and November (High Summer) 2015. Prices range from $100.00 from a women’s one piece to $20.00 for a babies aqua nappy.
Our Creative Development Manager, Tahnee McIlwraith, says, “Working with Matthew was a logical connection given our New York and LA theme and his connection to New York especially. His playful hand writing lent itself so well to all of the categories and we’re thrilled with the results.”
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WHERE THE WILD ROSES GROW
Posted on 18/11/15:
Wrangler’s newly released Summer 15 collection embraces classic denim and retro t-shirts in their iconic 70s style.
Hand in hand Lilly Cobon and Igor Dabic take us with them as they wander to where the wild roses grow. We follow them through sun dappled woods and into the cool bliss of the river, where the silence of the unknown creates poetry in the summer light. It was photographed by Renee Carey on film, for a truly nostalgic feeling of carefree summertime adventure.
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Introducing the BEN SHERMAN SS15 campaign
Posted on 30/10/15:
Ben Sherman is proud to present the Spring/Summer 2015 campaign. This season we have paid homage to our British heritage and returned to the place where it all began – the iconic Brighton Pier.
The Brighton area holds a great deal of significance to the Ben Sherman brand as it was where Ben Sherman (aka Arthur Benjamin Sugarman) was born and was also the location of the first ever Ben Sherman factory.
The Spring/Summer 2015 collection showcases a complete sartorial wardrobe, from bold printed shirts, graphic t-shirts and classic polo’s, to sharp tailoring, suiting accessories and footwear. With the ‘Great British Summer’ as our inspiration, we have also produced a range of tailored swimwear to take you through the summer months.
Working with a team of high class professionals, we are proud to present the official campaign imagery.
THE TEAM
Models: Stefan Pollmann and Dom Carisch
Photographer: Sam Bisso
Videographer: Steve Turvey
Creative Director: Tim Smith
Hair and Makeup: Lee Machin
Stylists: Tilly Hardy
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A COLLISION OF CONTEMPORARY AND COUTURE
7 FOR ALL MANKIND X GIAMBATISTA VALLI
VISIONS OF CALIFORNIA - THE FIRST-EVER VIRTUAL REALITY FASHION STORY
Posted on 12/05/15:
The rarefied world of Haute Couture and the refined ease of premium denim are an unexpected combination. Unlikely matches, however, produce powerful results. 7 For All Mankind teams up with Giambattista Valli to create a decisively CONTEMPORARY capsule collection that marries Valli's own attention to cut, proportion, construction and posture with 7 For All Mankind's quest for perfect shape, immaculate fit, luxurious fabric.
Giambattista Valli sums the essence of his style as: timeless, ageless, effortless. 7 For All Mankind shares the same values, with an emphasis on innovation. Adding luxury to the world of denim makes for a challenging creative dialogue.
"Denim fascinates me, as I am naturally drawn to exploring new grounds. In this respect, 7 For All Mankind is an excellence, so pairing with them came as a natural choice" says Giambattista Valli. "I used denim as a canvas onto which project my vision, thinking of a decidedly young, multicultural clientele of glamorous Valli girls. I worked on both shapes and fabrics, delivering jeans with a strong identity, quite unique for cut and treatment".
The collection merges Valli's signature with 7 For All Mankind's leadership in the contemporary segment, reinterpreting the high waist skinny and wide-leg flare styles through sharply feminine cuts, colors and prints.
“Giambattista Valli’s unique and fresh point of view is unparalleled, especially when coupled with his foundation and start in the design world,” says Barry Miguel, President of 7 For All Mankind. “His interpretation of denim is quite remarkable and I love the way he has merged his Haute couture world with our world of denim.”
The collection is divided into two deliveries. The first one, dropping in Australia 16th April, revolves around the intense glamour of red, one of Valli's definitive hues, and the graphic seduction of animal prints, culled from his Haute couture animalier motifs. True to the number so synonymous with the brand itself, the high-waist skinny will be offered in different shades of matte-coated red denim - from pink to rouge noir, in texture cunningly akin to lipstick - and several animal prints. A sleeveless and flared top are also offered in similar fabrications.
Denim sprinkled with sangallo lace make up for the second delivery, out in June, which includes a sweater and a peplum top.
The seamless marriage of atelier shape and denim creates an electrifying tension that conveys a vibrant idea of fresh, metropolitan elegance, which is highlighted by immaculate attention to detail. Denim is worked as a luxurious medium: fabric-dyed or fabric-bleached, it gives each piece a never-before-seen character, with gros grain trims used for closures and tags adding another luxurious treat.
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Posted on 12/05/15:
7 For All Mankind®, in partnership with Jaunt and ELLE announce the release of Visions of California, a groundbreaking 3D virtual reality experience. This collaboration marks the first time a fashion brand has utilized virtual reality to share a comprehensive narrative of their collection affording consumers a unique opportunity to fully immerse themselves into 7 For All Mankind’s creative point of view through a 360-degree perspective.
Visions of California’s seductive beauty can happen no matter where you are in the world. It’s a state of mind, a feeling and an eternal love affair that leaves one longing to shed layers and return to a sun swept landscape where anything is possible. Dreams are realized, desire is awakened and style is shaped and inspired.
Together with ELLE & Jaunt, 7 For All Mankind has brought this vision to life in a new and innovative way with the first- ever Virtual Reality fashion story exploring one girl’s colourful interpretation of the ultimate golden state fantasy, inspired by the brand’s rich California heritage.
“7 For All Mankind has always been a pioneer in the fashion industry,” said Barry Miguel, President of 7 For All Mankind. “We were first to market in the premium denim category, leaders in debuting technologically advanced fabrics and fit solutions, and now, a trailblazer for creating such a breakthrough method for how our customers experience our product.”
THIS IS UGG
Posted on 16/12/14:
UGG Australia launches new King Street store & Home collection.
UGG Australia officially launched its first flagship store in Australia in Sydney in August 2013. Located on the ground floor of the iconic QVB building, the 80 square metre retail space carries the complete range of footwear, handbags and accessories. The brand also opened its first Melbourne flagship store in July 2014 at the new Emporium centre in the city’s CBD. This retail space is three times larger than the QVB store in sydney, and exclusivley stocks UGG Loungewear collection.
UGG Australia has opened the doors to its largest Australian Flagship store - located within Sydney Arcade on King Street - to a truly spectacular reception. The opening coincided with the launch of the highly anticipated Home Collection and has also introduced to Sydneysiders, the luxurious Loungewear range.
Introducing the new flagship store, media and VIP’ celebrated with an in-store soiree on October 28th 2014.
The impressive, luxe retail space consists of two expansive levels, embodying a premium, loft-style feel. Loungewear collection was introduced earlier this year, whilst King Street marks the official launch of UGG Home. Shoppers will also discover extensive footwear, handbag and accessory ranges, making it a premium shopping destination.
The UGG Australia King Street retail space opening corresponds with global lifestyle campaign rollout “This Is UGG”. The iconic trademark continues to expand locally, providing Australian’s greater access to the brand close to their hearts, and an opulent product that ‘feels like nothing else’.
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THE NORTH FACE ADVENTURE GRANT: APPLICATIONS CLOSE DECEMBER 31, 2014
Posted on 03/12/14:
Curiosity leads to discovery, and discovery to fulfillment. The North Face Adventure Grant exists to help adventurers satisfy these curiosities and discover the world from its every landscape and vantage.
The winners of TNF Adventure Grant 2014, Paul Hersey, Shelley Hersey and John Price, set out to summit the unclimbed peak of Anidesha Chuli / White Wave (6815m) in the Kanchenjunga Himalaya. Through tracks with fresh snow leopard prints, through episodes of Acute Mountain Sickness, through low visibility, ice-fall and waist-high snow, the team persevered. But with a particularly high snowfall season in the Himalaya, and heightened avalanche risk across the range ultimately the summit hopes were abandoned.
“We love climbing mountains, and reaching their summits, but these goals are not as important as making prudent decisions about risk and about the value of life. Coming home safely is the most important goal of all,” Paul Hersey explained in reflection of the trip.
The North Face is now in the process of accepting applications for The North Face Adventure Grant 2015, presented by AG Outdoor. To nurture the human tendency of exploration, The North Face is ready to support your next expedition into the unknown.
The grant is open to applicants from a wide range of areas including but not limited to rock climbing, trekking, alpine climbing, extreme endurance pursuits, skiing, snowboarding, B.A.S.E. jumping, kayaking and paragliding. Not just for the elite, the grant is designed to assist adventurers of all levels to step up and make their adventure aspirations a reality.
The closing date for applications is 31 December 2014. Get your applications in before closing – it could be the beginning of your next adventure.
For more information The North Face Adventure Grant 2015 visit: www.thenorthfacegrant.com.au
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LACOSTE LAUNCH NEW FLAGSHIP STORE IN EMPORIUM MELBOURNE AND
CELEBRATES AWARD-WINNING 'LIFE IS A BEAUTIFUL SPORT' CAMPAIGN
Posted on 01/12/14:
Global fashion and sport lifestyle brand, LACOSTE, famous for its iconic crocodile logo, officially launched their Emporium Melbourne store last night in the well-heeled company of Australian fashion media, bloggers, stylists and Melbourne personalities.
The launch reflected the new global campaign tagline that was announced this year - Life is a Beautiful Sport. Guests were treated to a special preview of the Cannes-anointed brand film 'The Big Leap' with the film's soundtrack, 'Disclosure - You & Me' remix by Flume, seamlessly played live over the top by DJ B-Dub.
Guests sampled delectable canapes by award-winning caterer Ed Dixon Food Design, sipped fine French wines, and tried out the photobooth which had them seemingly teetering over the edge of a New York tower - inspired by the brand's new advertising imagery.
The Melbourne Emporium store reinforces Lacoste's position as a premium sport and fashion label. It takes inspiration from modern architecture and exudes a premium vibe with pine wood detailing and backwalls. LACOSTE's iconic polo shirts are displayed by model in the 'Polo Lounge', which consists of a Polo Wall and Polo Bar that together showcase the brand's wide array of colours and fits and creates a strong visual point and seamless shopping experience.
Lacoste Emporium Melbourne Level 1 - Shop 22, Emporium Lonsdale
View 'The Big Leap'
For more information visit Lacoste.com.au.
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Sanuk Relaunches As Sponsor At Byron Bay Surf Festival
Posted on 12/11/14:
On October 25, Sanuk relaunched into the market as a sponsor at the Byron Bay Surf Festival – a three day fusion of 'Surf Culture Now.' The festival celebrates the creative culture within surfing and brought Sanuk ambassadors Donavon Frankenreiter and Dave Rastovich out to share in the eclectic community event.
Sanuk was a featured brand at the 'Tipi Pop Up Block' which showcased a diverse mix of surf culture brands. Here Sanuk positioned itself at the forefront of surf lifestyle culture. With a brand that is all about good vibes and ultimate comfort, the Sanuk crew was putting smiles on the faces of festival goers, introducing them to the brand and getting them kitted up with Sanuk swag. Founder and California native Jeff Kelley was there to support the brand and the event which mirrored the founding principles of Sanuk: creativity, innovation and fun.
The winners of the Sanuk daily photo competition during the festival went home happy with a pair of Sanuks and one lucky winner took home an Akila Aipa twin fin from Dave Rastovich. One couple who got engaged in the strong winds and sea salt air of the Byron Bay Surf Festival landed a year's supply of Sanuks. They will now walk comfortably on the road to marriage.
Sanuk ambassadors Donavon Frankenreiter and Dave Rastovich put on feel-good, sea-side performances at the open air concert at Main Beach in support of ocean, environmental and educational focused charities. The festival came to a close at Wategos Beach with surf board swaps, surf demos and comps. Sanuk will continue to spread a culture of inclusivity, creativity and fun in Australia, grateful to support aligned events like the Byron Bay Surf Festival. Making the world a more comfortable place one foot at a time.
Sanuk Stockists: 0800 805 806 | Byron Bay Surf Festival
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7 For All Mankind x Movember
Posted on 07/11/14:
It all started during November 2012, when a team of guys at the 7 For All Mankind headquarters in Los Angeles, California, started sprouting moustaches left and right. The funny facial hair that adorned the faces of several employees was not done as a fashion statement, but rather in an effort to raise funds and awareness for Movember. From Merchandising and Design to Finance, 7 For All Mankind received participants from various departments across the company and created a team of 22 members to raise money and awareness for the Movember charity. If an effort to expand this partnership, the brand became an official partner for 2013.
Movember is the global men's health charity encouraging men to grow and women to support the Mo (moustache) for the 30 days of November. Through the power of the moustache, awareness and funds are raised for men’s health to combat prostate and testicular cancer. In an effort to continue supporting such a worthy cause, 7 For All Mankind has once again signed on as an official partner for 2014.
To further support the efforts of Movember, 7 For All Mankind have introduced not just one, but two special limited edition jeans. Now, both men and women can purchase the jeans, make a donation, promote a great cause and (of course) look good while doing so. This year’s new Mo Jo jean will be in the brand’s #1 selling Josefina skinny boyfriend fit, while the Mo Bro jean will be offered in a variety of fits. Both are available at the new 7 For All Mankind boutique in Melbourne Emporium. With the Movember logo printed on the waistband and a moustache printed on the back pocket, wearers can become walking ambassadors for the charity, even those that can’t quite grow a moustache themselves. Women can now proudly rock a moustache by wearing the 7 For All Mankind Mo Jo Jean! The denim brand will donate $20 for every pair of jeans purchased to help Movember change the face of men’s health.
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#7OBSESSIONS: Featuring Miranda Kerr
Posted on 29/09/14:
The concept of the campaign is called #7OBSESSIONS and connects the idea of an obsessive relationship between a man and a woman with "a woman's obsession with her jeans."
#7Obsessions exposes the dark secrets within a relationship and new things to obsess about; from indie musicians to new blogs to the new 1984 boyfriend jean.
Miranda Kerr's star role was not just as model, but also collaborative partner. "Miranda was involved from the very beginning as we conceptualized #7Obsessions. Her creativity and input was inspiring and her efforts have continued throughout the editing process. She was involved to the very end." says Andy Griffiths, Vice President, Marketing. Joining Kerr in front of the lens is Spanish model and actor, Jon Kortajarena. He has appeared in countless campaigns across the globe and even played a minor (yet memorable) role in Tom Ford's directorial debut, A Single Man, where Jon's rugged sensuality proved a perfect homage to the James Dean-esque archetypal of 1950's sex appeal.
7 For All Mankind's Fall/Winter 2014 brand campaign truly epitomizes the brand's vision to make the world's best jeans. Consistent with the brand's aesthetic, this season's black and white imagery is sexy at heart, rooted in sophistication, yet forever cool. Cleverly appealing to both men and women and in the words of Miranda Kerr, "7's: They didn't just mean for all MANkind."
BEN SHERMAN: THE ORIGINAL BUTTON UP SINCE 1963
Posted on 17/09/14:
His much loved shirt is clean and sharp. He looks in the mirror, lifts his chin and buttons his shirt to the top. It's a very deliberate final touch that finishes the look.
Ben Sherman have launched a brand new concept and global campaign for SS14. Whilst proudly celebrating over fifty years of British style culture, the Ben Sherman brand has continued to evolve and the shirt is at the forefront of this brand revival for SS14.
"Buttoning up the top button of your shirt is something that's been done to Ben Sherman shirts since 1963. It is a deliberate style choice that exudes 'Britishness' and personal pride. It's also an integral part of British style culture. Ben Sherman visually acknowledges this style decision with its brand new campaign – "The Original Button Up Since 1963". Mark Maidment, CEO
From September 2014, Ben Sherman celebrates the culture of buttoning up your top button. The advertising campaign will include creative windows and digital video content, which will launch online alongside in-store events throughout the season. To follow this campaign, check out our social channels and website for more information.
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