LEE

 

The Lee brand arrived on the sunny shores of Australia in September 1973, bringing the iconic American brand to the denim loving hipsters of the 70's.

 

Throughout the 70's and 80's Lee built its reputation through word-of-mouth, creating an iconic brand through the adoption by subcultures such as the Sharpies and Skins who fused a love of punk, rock and hedonistic rebellion with denim style. Always first to market with the latest innovation in denim, Lee released stretch denim into the Australian market in 1980s – within 18 months, the trend for stretch denim had sky rocketed establishing Lee's reputation as the purveyors of the latest denim trends. In the 90's Lee continued to push boundaries constantly developing new innovation and firmly establishing a place amongst whatever new trends were fueling the latest in pop culture. In an age of blockbuster campaigns Lee established a reputation for delivering cutting edge creative – a trend that has continued into the noughties.

 

Today Lee has defined a unique place within Australia and New Zealand moving with progressive trends in music, fashion and pop culture to emerge on the scene with a new interpretation.

 

www.leejeans.com.au

STORES

NEW SOUTH WALES

VICTORIA

LEE / WRANGLER OUTLET

BIRKENHEAD POINT

Essendon AIRPORT

LEE / WRANGLER OUTLET

MOORABBIN

Birkenhead Point S/C

Shop 302, Roseby St

DRUMMOYNE , NSW 2047

 

Tel. 02 9181 2955

DFO Essendon Airport

Shop G-007, 100 Bulla Rd

STRATHMORE, VIC 3041

 

Tel. 03 9379 0215

DFO Moorabbin

Shop 142, Cnr Dandenong & Grange Rds

CHELTENHAM, VIC 3192

 

Tel. 03 9585 7300

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