Known as the crocodile from the logo he embroidered on his blazer in the 20’s when he was multiple grand-slam tennis champ, he began an internationally recognised brand and logo that stands for quality and relaxed French elegance.

Since then Lacoste has grown to offer a vast collection of casual wear and sportswear for men, women and children, leather goods, eyewear, fragrance, accessories and jewellery. With True Alliance as its’ distributor, Lacoste is flag-shipped in all major cities of the region and is sold through leading department stores and independent boutiques.