AT FITFLOP, WE BELIEVE...
that if you want to live an inspired life, you’ve got to start with a great foundation.
So we create the world’s most exciting ergonomic sandals, shoes and boots, using world-class design, a splash of fashion, and a continuously innovating mix of beauty, brains and top-notch biomechanics.
We make them and they – in turn – make us.
years ago, when we first put our precision ergonomics under a set of sporty-looking flip flop straps, the only rules we followed were dictated by expert biomechanists. We put that advice into practice, created a multi‑density Microwobbleboard™ midsole, and launched it in our first FitFlop™ sandal*.
of millions of pairs have been snapped up since, and we’re repeatedly told – by people who love FitFlop – that we make the greatest shoes in the world. Our focus is still on delivering the best in biomechanics, but now also in clogs, boots, sneakers and loafers, so our customers can feel the FitFlop effect any and every ‘wear’.
“FOOT HEAVEN” Jude, UK
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