The UGG® Australia story began in 1978, when Brian Smith, a young surfer from Australia, took a trip to the United States with a bag full of sheepskin boots. After finding a new home amongst California surfers, the UGG® Australia brand began to take shape.

From humble beginnings to global success and notoriety, the UGG® story reads like a fairy tale. In 2003, UGG® was named Footwear News' "Brand of the Year" and was responsible for the creation of an entirely new category of footwear. From then on, sheepskin footwear could be seen on the runways in Milan, Paris and New York; and it all began on the beach in Australia. The future is limitless for UGG® Australia, introducing product extensions and warm-weather footwear, all while maintaining the position as the world leader in luxury and comfort.

The UGG® Australia product platform is directed toward consumers who value luxury, comfort and the highest quality footwear available. Only the finest materials are used in the construction of our products - the highest quality leathers and suedes, and of course, the world's finest sheepskin. UGG® Australia is the world's largest purveyor of Grade-A sheepskin. We take great care to ensure that every shoe is going to feel great from the moment our consumer tries it on. We've combined the natural comfort features of plush sheepskin with Poron® memory foam to guarantee a long-lasting comfortable fit.

UGG® Australia delivers on its promise of luxury and comfort. UGG® Australia is about accessible luxury. Our products fit into the consumer's every day life offering them products that are fashionable, comfortable, and attainable.

Website: www.uggaustralia.com

Australian stockist enquiries PH: 02 8306 3334

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