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Lee Winter 18 Campaign – Fit to Last
Posted on 17/04/18:
Here at Lee we focus on what matters most when you put on a pair of Jeans - The Fit. We pride ourselves on not only bringing you ultimate comfort, but a fit that will last the test of time.
We have you sorted from the classics to the more innovative fit profiles, so whether it’s super skinny or super relaxed we’ve always got you covered. Enlisting the help of Vogue and RUSSH photographer Hannah Scott-Stevenson, their Fit To Last campaign encapsulates the simplicity of each fit, bringing their form and shape to life through bold shadows.
Introducing Colour Your World, our new Riders Jnr Autumn/Winter 18 campaign
Posted on 17/03/18:
A practical, yet playful collection, this range honours it’s iconic denim heritage whilst capturing the attention and imagination of the youthful, fashion loving junior with a range of on trend denim fits and washes.
Shot by: Ben Sullivan
Styling: Courtney Humphreys
Hair & Makeup: Jessica Dieze
Introducing Riders Autumn/Winter 18 campaign – PERFECT HIGH
Posted on 17/03/18:
This season Riders is all about vintage denim reinvented to be modern and fresh again. Future is informed by the past, with pre-worn washes in stoney blues, acid washes and vintage tints with local talent Nick Truelove and Finnish beauty Aline.
Shot by: Ben Sullivan
Styling: Nicki Colbran
Hair & Makeup: Phoebe Barrett
Talent: Nick Truelove and Aline Helin
LACOSTE WINTER 18
Posted on 15/03/18:
At the dawn of World War II, René Lacoste and his wife, Simone Thion de la Chaume, developed a wide-ranging tree development project for the golf course of Chantaco in Saint-Jean-de-Luz, around the family grounds. At that time, a number of locals were spared from mandatory work in Germany thanks to the Lacoste family, who employed them to plant trees on the family golf course, as the law protected forestry workers from conscription.
This is how 50 000 trees, covering almost 125 acres, were planted during the war, many varieties of pine trees (Maritime, Scotch, Weymouth, Austrian and Umbrella pines), as well as red oak trees, while the workers, themselves, were kept safe. As for the Golf de Chantaco, it is the most tree-lined in France. This is the starting point for our collection this season: a tale of empathy, of kindness and of hope. Its universal reach touched me, and I wanted to transmit it by immersing you as much as possible in Chantaco, the backdrop to this lesser known part of Lacoste history.
We hold the story in our hands, while it takes place before your eyes: elegant photos of the period showing the Thion de la Chaume-Lacoste family on their land; old archive pieces of golf wear collections of the 80’s and 90’s; the club house; the family home… These are some of the reminders of the past that inspired the imagination of our creative team. We wanted to go back to the essential values, find meaning and refuge in nature: notions of mobility, protection, comfort and hybridity became natural guidelines. Those were translated into streamlined functional clothing, aiming for a sense of timelessness suited to tomorrow’s needs.
For the Lacoste 85th anniversary, I decided to unveil a lesser known side of the brand’s heritage: the Golf de Chantaco, its surroundings, as well as Simone Thion de la Chaume, René’s wife; two champions side by side.
The latest collaboration of the house is presented here, and available as of today on Lacoste.com. We are launching a partnership with the IUCN (International Union for Conservation of Nature), and creating 10 new polo shirts, where our beloved crocodile will exceptionally make room for 10 threatened species. This collaboration is especially important to me, due to the extreme urgency and seriousness of its character. Ten looks of the show are dedicated to these ten species.
This is our way of planting trees in 2018.
ROCKPORT MOVES INTO AUTUMN WINTER 2018 WITH NEW WOMEN’S & MEN’S COLLECTIONS
Posted on 8/03/18:
Rockport, a leader in comfort footwear since 1971, has revealed its AW 2018 collections. Both its women’s and men’s assortments evoke the colours, trends and materials most popular this Autumn, from redefined heels to athletic-inspired outsoles.
Rockport welcomes block heels with simple, geometric lines to its popular women’s Total Motion dress assortment this season. Everyday boots and booties with unexpected textures and details remain a mainstay in the dress casual and casual categories, while active styles are both versatile and on-trend. Winter neutrals, earth tones and cool accents are the basis of the season’s color palette.
Beautiful finishing techniques bring texture and dimension to proven silhouettes in the Rockport Men’s 2018 dress lineup, while waterproof styles across wearing occasions boast performance technology and ease of care. Rugged yet refined casual styles are inspired by an element of urban utility seen on the runway. Seasonal pops of color complement warm and neutral hues.
“Every season our design team strives to create footwear that strikes a perfect balance between our attention to detail and our commitment to consumers and their active lifestyles,” said Nick Blackwood, Rockport Brand Manager. “This Autumn/Winter season is no different. Both our women’s and men’s lineups reflect this promise, beautifully blending style and function with Autumn’s intricacies.”
BEN SHERMAN X HOUSE OF HOLLAND
Posted on 07/03/18:
For Autumn Winter '19, Ben Sherman teamed with Henry Holland on a capsule range of separates for men and women, which paid homage to the Northern Soul culture and the night owls that populated it. Presented in a 100 metre-long gallery inside Somerset House, we looked to our roots and the glories of Northern Soul with a capsule collection created in collaboration with Henry Holland – a designer recently nominated by the British Fashion Council’s Fashion Awards for Best Emerging Menswear Designer.
Set to an upbeat soundtrack, a score of dancers took to the runway before models appeared in garb that perfectly fused Sherman’s classic silhouettes with Holland’s eclectic aesthetic.
Our creative director Mark Williams worked with Holland, who is known for his whimsical prints and playful details. Holland added his own twist and gave an upbeat touch to the label’s classic knitted polos, button-down shirts, T-shirts, jackets, denim, knitwear, trousers and coats.
“Mark had already started working on a collection inspired by Brian Cannon’s photography,” Holland explained. “There are some amazing casual images of Northern Soul nights where people go and dance all night long. And obviously there is the connection with the North of England and myself.”
Holland brought a sportier aesthetic to the brand in the form of technical tracksuits, which featured allover geometric prints and bold patterns. Holland also played with the brand’s logo, which ran down the legs of tracksuit joggers. This was done in bright primary colors for both men and women.
LACOSTE X SAVE OUR SPECIES (IUCN)
Posted on 07/03/18:
For 70 years, the International Union for Conservation of Nature (IUCN) has been the global authority on the status of the natural world and the measures needed to safeguard it. Through its SOS - Save Our Species partnership, IUCN is coordinating frontline projects worldwide in order to help ensure the long-term survival of threatened species, their habitats and the people who depend on them.
The Crocodile. This is how the French tennis champion René Lacoste was nicknamed in 1927 for his tenacity on the court. Today, the Lacoste logo still symbolises the will and commitment the brand invests into each action it undertakes. From this year, Lacoste will
support IUCN’s SOS partnership to help fight the extinction crisis by championing 10 of the most threatened species in the world.
The brand has created 10 limited edition polo shirts, where its iconic crocodile leaves its historic spot to those animals. The number produced in each series corresponds to the remaining population sizes in the wild as estimated by IUCN species experts.
By buying a polo, you participate in helping IUCN and Lacoste in the fight for wildlife conservation worldwide.
By saving species we are saving our planet, thank you for supporting IUCN’s SOS - Save Our Species Program - www.saveourspecies.org.
Only available in The United States and Europe.
NAUTICA Autumn Winter 18 - Classic is cool, whatever your style.
Posted on 07/03/18:
Inspired by the sea, designed in the city, this season we have taken a deep dive into our 30 year legacy and reinvented our icons. Our polos come in smarter fabrics, our shirts offer sleeker cuts and the entire collection pops with richer colours. Our new collection celebrates everything we’re known for, offering the best of where it all began but brought up to date to create great style that functions.
WRANGLER AUTUMN '18 - USE YOUR ILLUSION
Posted on 06/03/18:
This Autumn, Wrangler pays homage to the rock n roll era. Inspired by the denim worn at rock concerts in the early 90s on iconic Sunset Strip, we’ve replicated the authentic rips, and perfectly lived in, sun-faded washes of a life spent drifting under the West Coast Sun.
All our jeans have been treated with a specialty denim softener, giving them a softer hand feel, and enhancing their richness in colour. This ensures they will become a favourite straight away, and offers the wearer ultimate comfort as they skip the ‘break in’ period that comes with brand new jeans.
With updates to signature washes – Our famous Sonic Black becomes Super Sonic - the addition of this specialty treatment means they are even more comfortable than before, with increased stretch and a deeper black finish.
The ‘On Tour’ jacket is a highlight, and takes us back to a time when musicians collected memories of a life on the road, and wore them for all to see. Our quintessential classic trucker jackets, custom shirt prints inspired by rock and roll muses, and vintage looking t-shirts made from an open weave jersey, complete with wear and tear abrasions, complete the aesthetic.
Introducing a new womens fit this season – The Lou Lou is a cropped jean with a subtle boot kick at the hem. It’s made with premium European fabric and is inspired by the modern day vixens of the French new wave with a rock n roll edge.
LACOSTE is launching a new collection of 2-in-1 shopping bags
Posted on 06/03/18:
With its timeless, elegant design and generous capacity, Anna is a bag you can easily carry at all times. Available in medium and large sizes, it is stylishly reversible and changes colour or texture to suit your desires, your mood, your outfit or the occasion.
Anna uses inside/outside colour blocking for colour contrasts and presents a bi-material effect with a petit piqué coated canvas side and a side with a grainy leather effect.
Practical, it can be carried as a handbag or shoulder bag and has a removable zipped internal pocket.
Versatile, this chic and casual new bag combines elegance and practicality and is sure to be your ideal companion every time you go out.
Lil Yachty by Nautica Collection
Posted on 06/03/18:
November 2017 saw the launch of the Lil Yachty by Nautica collection.
A leap on from his successful venture as face of Nautica's 2016 Urban Outfitters capsule, Nautica installed American, GRAMMY® nominated, music artist Lil” Yachty as guest Creative Designer with the brand.
The results: a 20 piece heritage inspired collection that nods to Lil’ Yachty’s signature vintage style and brings back some of Nautica's old favourites in a classic blend of 90s sportswear revival. Primary colours are front and centre, note the luxurious Sherpa Bomber jacket; Classics are fresh, with the Stripe Logo Polo and vintage patterns showcased as seen in the Tartan Polar Fleece. The accessories bring back the classic 90’s bucket hat with a playful Sherpa/ Cotton offering.
This limited edition capsule is now available at nautica.com.au and instore at David Jones and selected Glue stores.
And the response to this new style offering from Nautica has been positive:
Harper’s Bazaar: “NAUTICA WILL BE THE IT '90S REVIVAL OF 2017, THANKS TO LIL YACHTY. Move over, Tommy Hilfiger and Calvin Klein.”
Vogue: “Lil Yachty’s eccentric, playfully naïve swag is just the sort of attribute that makes this celebrity fashion mash-up stand out from all the rest. And it’s true of his everyday style game too. If you didn’t know, now you know: King Boat has just sailed into the new year as a fashion force to be reckoned with.”
W Magazine: “Lil Yachty's appointment is a smart one on Nautica's part — and not just to tap his over one million followers. With the help of his retro-inspired look, the brand can perhaps ride the current '90s sportswear revival wave along with Champion, FILA, and Kappa — all of which have Gosha Rubchinskiy and Demna Gvasalia to thank for their recent insertion into high fashion.”
Yahoo Sports: “Yachty is someone who, love it or hate it, has carved out a role for himself with an unusual sound and style. He makes happy and joyous music that’s rarely seen in the rap genre and his defined sense of style is what could make this successful. Yes, creative director or designer is basically a glorified brand ambassador, but during a shaky times for brands and retailers, it’s something that’s working. And that’s enough.”
TEVA DIY CRAFT EVENT
Posted on 15/02/18:
Teva was born in the Grand Canyon back in 1984, when a river guide rigged two Velcro watchbands to an old pair of flip flops and created a shoe that wouldn’t float away. Little did he know three decades on the cool crowd would be wearing on-trend versions of his original design. Solange and Zoe Kravitz are big fans and they’re now making their mark here with the fashion forward wearing them from music festivals to the high street.
So Teva Australia partnered with PR agency Bonel, to run a DIY Craft event with Sydney’s stylish set to personalise their own Teva sandals.
High profile fashion influencer Nadia Fairfax, hosted the event, along with her crew of gals pals for a morning of crafting with Teva’s bestselling black Original Universal and Flatform Universal sandals.
It was the coolest art class around with the girls using sequins, studs, patches, glitter and more to create their own look.
It was an impressive sight, with super cool creations and lots of fun had by all.
So time to get inspired and have a go with your pair!
Riders Summer17 Campaign
Posted on 24/11/17:
Riders turned up the heat in their latest Summer 17 Campaign with their latest collection. Featuring two new fits the Girlfriend shorts for her, and the Square Cut Short for him – you’ll be sorted all Summer long.
Shot Sydney side, the Riders Summer campaign features the stunning talent; Georgia Farley and James Manley.
Lee Summer17 Campaign
Posted on 24/11/17:
The Lee Jeans Australia team recently made it’s way up to Byron Bay to shoot they’re latest Campaign ‘AIR S17’. Using local Byron Photographer Tess Leopold, who is best known for her beautiful and natural film aesthetic. Lee summer campaign features local talent from Neverland Management: Lucca Mason and fresh face Hurihah O’Reilly.
The product featured in Lee's latest campaign is all made from Air Denim. It’s back for another season and it’s here to stay. Air Denim is like wearing nothing at all. Using innovative technology, Lee ensures you’re wearing the comfiest lightweight denim.
The whole concept behind Lee's AIR S17 campaign was to replicate the feel of Air Denim through the imagery. Shot underneath the Ballina Bypass, and only using a blank canvas sheet as the backdrop, you can see the element of AIR speaking to the imagery.
RITA ORA JOINS UGG AS AN #UGGLIFE AMBASSADOR
Posted on 07/11/17:
Rita Ora puts her best foot forward as an #UGGLIFE ambassador. An international superstar, Rita Ora rose to fame as a singer and has since become a TV personality and fashion icon.
Shown here in the UGG Kasen boot in chestnut, Ora works the casual yet luxurious style that is also the hero in the latest UGG campaign.
Lacoste M/M ColLab
Posted on 26/10/17:
For Summer 2017, Lacoste has given carte blanche to the duo of graphic artists Mathias Augustyniak and Michael Amzalag, alias M/M paris.
Felipe Oliveira Baptista, Lacoste's artistic director, had been dreaming of combining the iconic crocodile with the talent and the very special world of these two artists. “I admire their work, which I find very personal and rich. I like the alchemy which takes place between their freedom of tone and the strictness of their creations,” he explains.
For three decades, M/M paris has embodied the best there is in the field of signs and visual identity. Among the most innovative designers of their generation, the pair have marked the era with their artistic creations based on thinking which is always profound and often political. What makes them original is that they never work in only one medium. Mathias and Michael thus switch according to their affinities from fashion to music, from contemporary art to theatre and from decorating to creating a perfume.
For a long time they put their name to promoting Yohji Yamamoto and, with Nicolas Ghesquière, they created the renaissance vocabulary of Balenciaga. They work among other things today with Jonathan Anderson for Loewe and its JW Anderson brand.
They are the official graphic artists of Björk, Benjamin Biolay, Etienne Daho and Jean-Louis Murat. They also work with the artists Dominique Gonzalez-Foerster, Pierre Huyghe and Philippe Parreno, institutions such as the Lorient theatre, the Dijon Consortium and Fiac, whose posters they have been designing since 2005. An eclectic clientele with whom they build up a long-term relationship in which a genuine complicity is established, each partner assisting the other in its development. We thus took the opportunity to ask the two how they came to envisage this invitation.
The alphabet is undoubtedly the favourite area of expression of Mathias Augustyniak and Michael Amzalag, who have had fun redefining the outline of the iconic crocodile from “A to Z”. Graphically redesigned according to the geometry of the letters composing the brand's name, the L stylises the crocodile's tail while the E represents its open mouth.
The products in a capsule collection and a limited edition thus take on a new look for a time while these artists work with us.Produced in the classic LACOSTE colours of white, navy, red, sky blue or flamingo pink, each garment is embroidered with the word “LACOSTE” in green and red two-tone lettering.This embroidery replaces the crocodile on a short-sleeved polo and moves to the middle on a sweater, a headband or wristbands, while a unisex T-shirt carries the whole of the alphabet in which only the letters spelling out LACOSTE are coloured.
These graphics are repeated on one side of the reversible Anna bag, the other side showing a print with a repetition of the successful pair's logo, M/M (Paris).
For the limited edition, the famous French graphic studio has dreamt up a “days of the week” version of the unisex polo: 7 letters for LACOSTE and one outsize letter for each of the 7 polos always emblazoned with the embroidered word LACOSTE in place of the crocodile. A heather grey or plain black hoodie and a graphic poncho combining the alphabet print and the M/M (Paris) print complete this limited edition. The added accessories are a pair of white L.12.12 sneakers decorated with the LACOSTE patch and fitted with a red sole, and a crocodile-shaped sports bag.
This collection will be available from the 24th of October 2017 on lacoste.com and from the 15th of November 2017 in all LACOSTE stores worldwide.
ROCKPORT LAUNCHES MADE FOR MOVERS
Posted on 20/10/17:
We’ve always believed that life is a journey with a lot of unexpected twists and turns. Sometimes it’s all about setting the pace, other times you have to go with the flow. To us, a “mover” is someone who understands and appreciates that, just like you.
Go-getters and won’t-quitters need shoes they can count on, and we’re proud to step up to the challenge, because we’re movers too. We know that shoes aren’t really accessories. They’re companions, and a good pair can take you anywhere. The only question is: Where are you heading?
IT'S ALL IN THE DETAIL
From the first sketch to the final product, we scrutinize every nuance of our creations. Every vamp, welt, lift, and lace—the tiniest aspects are what add up to an exceptional design.
But of course, that’s only half the equation.
YOU MATTER MOST OF ALL
We take the time to understand who will own, and rely on, our shoes. When we’re working on a new pair, whether it’s a casual slip-on or a dressed-up boot, we zero in on wearability, very literally putting ourselves in your shoes to better understand what’s working and what isn't.
WHERE TO NEXT?
EXPLORE OUR COLLECTIONS, SELECT A STYLE, AND GET MOVING.
The Superwomen Manifesto: FitFlop launches Spring Summer 2017 Campaign with first Superwoman, Uma Thurman.
Posted on 20/10/17:
From high-achieving women who wear FitFlop™ on a regular basis to the millions of everyday women loyal to the brand, 2017 is the year FitFlop celebrates the lives and achievements of women across the world. Women are busy, which is why every single shoe, sandal and boot in the FitFlop collection has been designed with them in mind, because in our mind, every woman is a superwoman…
Join the FitFlop movement, join the Superwomen.
The first ergonomic FitFlop sandal – Walkstar™ 1 – launched in 2007 when the brand’s very own superwoman, Marcia Kilgore, beauty industry entrepreneur and multi-tasking mother, founded FitFlop on the simple belief that comfort and style needn’t be mutually exclusive. Fast forward ten years and FitFlop is worn by millions of women across the globe, a veritable legion of superwomen going about their daily business in comfort and style.
And now to another kind of superwoman: Uma Thurman. The actress is set to feature in FitFlop’s Spring/Summer 17 global advertising campaign as photographed in New York by award-winning photographer Stefan Ruiz. Chosen for her strength, elegance and individualism, Thurman is proud to be the brand’s first chosen Superwoman, a campaign masterminded by Global Brand Director Shubhankar Ray. “When I imagine superwomen I think of mothers. I think of all the women who are taking care of their children, their parents and contributing to society, working and providing for their families,” comments Thurman. The campaign will feature worldwide in major world cities from London to NYC, Milan to Amsterdam and Hong Kong to Tokyo on billboards, bus sides, in print media and online from February 2017 .
Building on an already-established partnership with charity ‘Habitat for Humanity’, in which FitFlop donates $20US from each pair of HOUSE™ slippers amongst other contributions, January 2017 will see Fitflop get involved first-hand with ‘Women Build’, the initiative aimed at building strong foundations for women and families across the globe.
Life isn’t as simple as pulling on a pair of boots and becoming miraculously empowered (we wish) and we can’t guarantee that wearing FitFlop shoes will help you smash your way through the glass ceiling (red superhero capes at the ready, ladies!). But knowing you can get from A to B in comfort and quickly is one thing less to worry about. So that’s one battle won – as for the rest, we’re with you every step of the way. Join the movement, join the Superwomen.
Uma Thurman wears the Sporty-Pop™ X Lizard-Print High Top Sneaker in nude pink.
© Photo by Stefan Ruiz.
Shubhankar Ray and Uma Thurman. Uma wears the F-Sporty™ sneaker in white leather.
© Photo by Hector Perez.
Uma Thurman wears the iQushion™ in yellow bubbles. © Photo by Stefan Ruiz.
Lacoste 85th Anniversary
Posted on 12/10/17:
It’s an anniversary hailed by a Paris homecoming for Lacoste, after 14 years spent on the New York runways. It’s also a clear statement for this symbol of French elegance.
That of its founder, René Lacoste, winner of the 1927 Davis Cup, whose charisma and creativity crystalized the sportswear DNA specific to the Lacoste house —comfort, chic, movement and innovation.
It’s a sports-inspired urban wardrobe, fit for all contemporary lifestyles. A timeless style, seen through a playful eye, for a new attitude as radiant as it is offbeat.
It’s with this legacy in mind that creative director Felipe Oliveira Baptista has, for the past few seasons, been giving free reign to personalities plucked from the contemporary art scene, thereby giving rise to collector capsule collections.
The last guests to date are French artists and designers Mathias Augustyniak and Michael Amzalag from M/M (Paris). The outcome is a collection released in November 2017, as well as some of the original prints of summer 2018.
Their take on the logo endlessly repeating itself —the 7 letters of the word Lacoste, outlining the world’s most famous crocodile. In a freer style painted with watercolours by Mathias Augustyniak, the mix of icons —crocodile, tennis ball, polo shirt and glasses, for a modern version of the couture scarf print.
At the centre of it all, the white polo shirt, a masterpiece created just 85 short years ago, has its second wind away from the tennis courts, and lends itself to bold proposals. For men, it is worn oversize over a pair of jeans or then again, more classically, albeit with a slight twist. For women, it wraps itself around the body, slips off the shoulder or becomes an evening dress.
An eternally young polo shirt. A collection that rewrites with humour and inventiveness the house heritage, neither sanctifying nor freezing it, but quite the opposite, always keeping it in motion.
LONDON STYLE DIVIDES - THE AW17 CAMPAIGN
Posted on 21/03/17:
Capturing the essence of London style throughout the decades, for AW17 we take a look back at the prominent subcultures and icons from the last 50 years that make up the DNA of London and the Ben Sherman brand.
A unique patchwork of fashion, culture, music and attitudes; our latest campaign was photographed by Sam Bisso in the iconic streets of London & explores the notorious trends from all 4 corners of the city over the past 5 decades.
The first subculture explored in AW17 is the iconic Teddy Boys; a generation of youngers who, after the war, flaunted their clothes, money and attitude like a badge. We will then explore the story of Pinstripe Punks; a musical movement with the attitude to match, followed by the West End Mods a group typified by their love of tailored suits and scooters, and finally the East End Legends, a group of men committed to tailoring.
Be sure to check our blog regularly as we explore the subcultures of London week by week.
Watch the film:
Speedo signs IRONMAN Kendrick Louis
Posted on 21/11/16:
Speedo has announced for the first time in over a decade, the signing of an Australian Surf Lifesaving and IronMan star in the form of 2013 Cleo Bachelor of the Year finalist, Kendrick Louis.
The gutsy 26-year-old from Sydney is a 3 x Australian Junior IronMan Champion, 8 x Australian Gold Medallist and Coolangatta Gold Short Course Champion. He was leading the Nutri Grain Series in 2011/2012 before a devastating grade 3 tear PCL injury almost ended his career. After 6 months of rehabilitation, he returned to competition for season 2012/2013 where he placed runner up. The 2013/2014 season saw him place 3rd, 5th in the 2014/15 season and top 6 in the 2015/16 season. Kendrick is currently training hard for the 2016/17 season and the elusive Nutri-Grain IronMan crown.
Kendrick has already taken part in Speedo's photoshoot for 2017 and is working on the development of new race wear for Surf Lifesaving and IronMan club athletes.
Kendrick commented “I'm absolutely thrilled to be the first IronMan in over ten years to be a part of the iconic Speedo family. They were the first ever brand I wore as a young kid, so for me, this means a hell of a lot.”
Graham Eyres, Speedo Pacific Brand Manager, says, “We are extremely pleased to announce our return to Surf Lifesaving with our support of Kendrick as he's one of Australia's most exciting talents in the sport. Speedo is about inspiring people to swim and we want to encourage people to add swimming to their multisport approach to fitness, just like Kendrick does.”
The signing of Kendrick is an important part of Speedo's global 'Speedo Fit' strategy, encouraging athletes from all sports to complement their existing fitness regime with swimming.
LACOSTE SS17 FASHION SHOW COLLECTION
Posted on 03/11/16:
LACOSTE held their Spring Summer 2017 runway show at Spring Studios Brooklyn NYC on September 10th.
Felipe Oliveira Baptista found the most gentle response to the aggressiveness of our times. Impressed by the ocher and white hues of the modernist Villa Malaparte in Capri, he dreamed up a tennis match on its rooftop. Chiseled by swimming and sunbathing sessions, sexy and tanned bodies hammer balls back and forth, against a backdrop of pine forests, creeks, and rocky inlets. The Spring-Summer 2017 LACOSTE collection freely redefines the notions of comfort, elegance and sensuality.
THE SENSUALITY OF TERRYCLOTH - The bathrobes and wrapped towels Brigitte Bardot dons in Jean-Luc Godard’s Contempt, which was partly shot at the Villa Malaparte, inspired a wide range of hooded or shawl-collared bathrobes, along with terrycloth bustier dresses that are belted high on the waist with matching improvised strings, the better to highlight the effortlessly silhouette. A faux-denim jacket and reversible terry Bermuda shorts become real security blankets. They are worn with shoes one can easily slip into: clogs with high wooden soles recalling the sharpness of 1950’s Brazilian furniture, or platform sneakers devoid of strings or loopholes.
THE COMFORT OF FLEECE AND MESH - In this haven of languor and sensuality, clothes are particularly user-friendly and functional. Among them are chic track suits and loose fleece sweatshirts with sleeves that vanish thanks to a simple set of studs, and whose sides can be unzipped, allowing a breeze to brush the skin. A reflection of the designer’s obsessions, the clothes are modular, reversible, or with retractable sleeves, and a «petit piqué» embossed PVC tote bag boasts a cotton strap that can be hand-held or carried over the shoulder. Inspired by women’s tennis skirts, short tunics in feather light mesh sport gussets or delicate wide pleats. Tucked into the front pocket of a small navy and white « petit piqué » embossed matte leather bag, the racket is close at hand. The fisherman jackets and slickers recall seaside family houses. Bleached by the sun and stiffened by sea spray salt, they have an unmistakable holiday flavour.
CLASSIC VOCABULARY AND NEW ATTITUDES - Summer also offers the opportunity to reinterpret items that are imbued with memories and marked by a timeless elegance. Cut in technical navy blue cotton and worn over a white tracksuit, trench coats have a new found aerodynamic purity. Long tank dresses in cotton piqué can be worn with or without belts, and sport either 1970’s-style stripes, or larger versions that recall 1990’s skaters. The very demure BB-shirtdress is reinvented in a seamless but entirely heat-sealed «techno Brigitte» version, cut in transparent red vinyl. Rumpled and casual cropped pantsuits in ultra-light seersucker are adorned with an unexpected Prince of Wales check, while other outfits have the formality of a couture suit, especially when the lining of a coat matches the fabric of the pair of pants and shirt worn underneath. Felipe Oliveira Baptista revisits the art of tailoring, the better to break its rules and redefine French chic.
CROCODILES IN THE WILD AND ARTY STRIPES - LACOSTE’s animal mascot appears on new generation tropical prints. Enlarged crocodile graffiti are covered with childish scribbles, halftone flat tints painted à la Andy Warhol, and free-spirited brushstrokes, like those Le Corbusier did for the fresco of the Swiss Pavilion of the Cité Internationale Universitaire de Paris. Inspired by the Berlin installation of the American contemporary artist Richard Jackson - a maze of 5050 horizontally stacked paintings creating the effect of white slices dripping with pure colors -, Felipe Oliveira Baptista reinvents the iconic pattern of the sailor top. Unapologetic in its simplicity and utterly free-spirited, LACOSTE’s Spring-Summer 2017 collection lays the foundations.
Men’s Style X Nautica
Posted on 03/11/16:
Men’s Style Magazine, reimagined Nautica in a beautiful 8 page spread in their spring edition. Here is a glimpse at our favourite shots, styled by Fashion Director, Kim Payne.
Nautica Recruits Melbourne Based Bloggers, The TrendSpotter to Curate the SS16 Look Book
Posted on 03/11/16:
Who better than husband and wife, style influencers, The TrendSpotter to bring Nautica’s reimagined style to life. The stylish pair collaborated with the Australian brand team to pull together the must-have looks for the Spring Summer Season.
Go behind the scenes > https://www.thetrendspotter.net/2016/08/nautica-x-thetrendspotter-ss16-collaboration.html
Explore the must-have looks here.
Discover the Spring 2016 with Nautica
Posted on 03/11/16:
From humble beginnings, starting with just 6 outerwear pieces in 1983, Nautica has had one clear vision; to bring the inspiration of the sea to everyday style. Spring Summer 16 brings to life a collection anchored in the energy of the city from which it was created; NYC and crafted in the light of the element that inspires us; the Sea, resulting in a truly Reimagined Nautica.
See how the city meets the sea in our Spring Summer 16 Campaign.
Run for Love
Posted on 26/10/16:
You can’t fabricate heritage, and the latest installment of our Run for Love collection pays homage to the rich Wrangler textiles that’ve come before. When you’ve been making fashion-forward denim for almost 70 years, you inevitably come across your fair share of drifters, rebels, beatniks and poets; this is our ode to them. For the girls, we’re returning to the staple denim of the 70s: heavily bleached, Mom jeans in the ‘Liv,’ and flared hem, highwaisted shorts in the ‘Hi Bells.’ For men, we’re throwing things back to when denim shorts were the go-to for summer, and tees were bold and graced with prints. The summer of love might’ve come and gone, but its mantra remains true, and this is our tribute.
FIVE NEW WAYS TO FALL IN LOVE WITH UGG
Posted on 01/09/16:
UGG unveiled a first look at its new campaign featuring the brand’s first-ever Global Women’s Ambassador, actress and supermodel Rosie Huntington-Whiteley.
The campaign celebrates the iconic style and highly-coveted feel of UGG and shows there is now an UGG boot for wherever your life takes you. The original Classic Boot has expanded into reimagined collections that offer more versatility and styling options, these include: The new Classic, Classic Street and Classic Slim.
“I’ve always loved the soft and luxurious feel of UGG,” says Huntington-Whiteley. “I am honored to be the ambassador for a brand that fits so effortlessly into my lifestyle. No matter where I am, UGG always makes me feel at home.”
“The campaign showcases there’s more to UGG than just our iconic Classic Boot,” says Nicks Ericsson, UGG® Marketing Director, Women’s. “Rosie personifies the spirit of the brand perfectly with her warm personality and globally renowned, effortless style. It is a true pleasure working with her and we’re thrilled to have her as our first Global Women’s Ambassador.”
Rockport Spring Summer 2016 Collection
Make every day an adventure.
Posted on 05/08/16:
Men’s Dress: Shoes that work as hard as your do.
Women’s Total Motion: Fashion, meets flexibility.
Men’s Boat: Slip-on summer.
Women’s Wedge: Crafted for comfort.
Discover more at
SPEEDO UNVEILS RIO OLYMPIC UNIFORM & ANNOUNCE ONGOING PARTNERSHIP WITH THE AUSTRALIAN OLYMPIC TEAM
Posted on 03/06/16:
Speedo and the Australian Olympic team are synonymous. For as long as most Australians can remember, Australia’s esteemed athletes have been wearing the world’s most iconic swimwear brand.
Today at the aquatics venue for the upcoming 2018 Gold Coast Commonwealth Games, Olympic athletes and Rio hopefuls - Cameron McEvoy, Emma McKeon, Bronte Barratt & Jake Packard (swimming), Maddison Keeney & Dom Bedggood (diving) and Kelsey Wakefield (water polo) unveiled the Rio Olympic uniforms of the swimming, diving and water polo teams.
The swimming racing suit – the Speedo Fastskin LZR Racer, has been designed to create a powerful image with shading and contrast around muscle definition. For female swimmers, this is combined with a more feminine feel through a shaping aspect which is undertaken through tones of colour to create shadows and highlights. The overall design has been further enhanced with the iconic ‘green and gold’ of the Australian team to create an even more striking and dramatic image for the team.
“The print inspiration for our Rio Olympic uniforms is taken directly from the Fastskin competition suits created by Speedo’s International research and development team, Aqualab. We worked closely with the team to take the print elements from the racing suits to create an aesthetic that encompasses the entire aquatic team,” said, Tahnee McIlwraith, Speedo Australia Creative Development Manager. “Green and gold can be tricky colours to work with when designing swimwear however it was imperative our athletes look good and feel good whilst proudly showcasing our countries colours and iconic Australian heritage”.
Today as they unveiled the Rio Olympic uniform, Speedo Australia also announced a 12 year extension of their long-standing partnership with the Australian Olympic Team.
Speedo has provided training and competition wear to Australian Olympians since the 1956 Olympics, and this new agreement extends their partnership up to the 2028 Olympic Games - making it one of the longest standing sporting sponsorships in Australian history. The agreement will see Speedo supply training and competition wear to the Australian swimming, diving, water polo and modern pentathlon teams, and training wear for the triathlon, rowing, canoeing and synchronised swimming teams.
Graham Eyres, Brand Manager Speedo Pacific, said, “We are so excited and proud to be extending our relationship with the Australian Olympic Team. It’s our mission to inspire all Australians to swim, and grow the sport of swimming, and we believe our Olympic team sponsorship does this. There’s a new breed of young swimmers Australia will be introduced to at the Rio Games and we’re thrilled to be supporting these athletes through to Tokyo and beyond”.
Kitty Chiller, Australian Team Chef de Mission said “we have a young enthusiastic team, with many debutants who are eager to show what they can do on the world stage. They are up for the challenge and can’t wait for the Games to start. Speedo has been an integral part of Australian Olympic Teams for so many decades, it is a brand that our water based athletes know and trust and it is incredibly exciting to know they will be with us for another 12 years. I am especially excited about the special message inside the swimming racing suit. I sat down with the Swimming Australia President, CEO, Team Leader and Head Coach over a year ago discussing what would be the most appropriate words to use. I couldn’t be happier with what they came back with – ‘I am Ready’. And this team certainly is ready for Rio”.
Also attending the day were a number of Speedo’s ambassadors including Brittany Elmslie and David Morgan who qualified for Rio, along with a new crop of junior ambassadors. Minna Atherton, Jack Cartwright, Clyde Lewis, Kaylee McKeown & Elijah Winnington are the future of the Australian swim team and all dream of wearing the iconic green and gold uniform at the Tokyo 2020 Olympic Games.
Australians will have the opportunity to take home their own piece of the Games, with Speedo selling limited edition replica training one piece suits in women’s and girls sizing along with briefs and aquatic shorts in men’s and boys sizing. These pieces will be available from Speedo exclusive stores, online at www.speedo.com.au and selected wholesalers from July onwards.
UGG ANNOUNCES ROSIE HUNTINGTON-WHITELY AS FIRST GLOBAL WOMEN’S BRAND AMBASSADOR
Posted on 22/04/16:
UGG has announced it has partnered with international supermodel and actress, Rosie Huntington-Whiteley as the first-ever global women’s brand ambassador.
The partnership will begin with a Fall 2016 campaign featuring the iconic Classic Boot re-imagined with a range of new features and benefits anticipated to launch globally in August 2016.
“It’s an honor to be partnering with a global brand that is loved as much as UGG”, said Rosie Huntington-Whitely. “When I started modelling one of the first things I ever purchased was a pair of Classic boots as comfort to me is everything. The updated Classic offers the same immediate comfort but now with an edgier, street style appeal that can be worn indoors or out”.
Nautica – Where The City Meets The Sea
Posted on 30/03/16:
Nautica is revisiting its New York City heritage, in the Autumn/Winter seasonal campaign clip. Bringing together the energy of the great city it was invented in with the calming inspiration of the sea, the Autumn/Winter 2016 clip shows us the styles we will be wearing for seasons to come.
Take a look:
Nautica’s Autumn/ Winter 16 Look Book
Posted on 30/03/16:
Iconic pieces are re-imagined and given an updated look by mixing signature nautical details with classic silhouettes, rich textures and bold hues.
The men’s look book featured statement outerwear, reinvented knitwear and puffer vest, perfect for layer.
Women get an elevated update to their look with modern fabrications, unexpected hardware and rich colours and patterns.
Nautica launches the new nautica.com.au
Posted on 30/03/16:
The reinvented nautica.com.au has launched, complete with PowerReviews, all new branded content and a special section to host the ever-popular seasonal Look Books.
Take a look here:
the new l.12.12 shoes
Posted on 20/03/16:
The artisan qualities shown by René Lacoste in developing the iconic piqué polo shirt are celebrated through the new L.12.12 shoe collection. All of those distinctive elements synonymous with the brand from its birth through to the world-renowned timeless appeal are captured in the L.12.12 shoe.
Discover more at:
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