Established in 1982 with the launch of Reebok, True Alliance is now one of the largest distributors in the Australian and New Zealand markets.


True Alliance is home to some of the world’s most famous “must have” brands including: Ben Sherman, Coach, Lacoste, Lee, Nautica, Riders, Rockport, Speedo, Teva, The North Face, UGG and Wrangler. True Alliance is focused on investing in the long term success of all of our brands - many of which are market leaders in their field.


Headquartered in Sydney Australia, True Alliance has offices and showrooms in all other major cities in the region - including Melbourne, Brisbane and Auckland.

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