Welcome to true alliance

Established in 1982, true alliance is today one of the largest distributors of sport and fashion brands in the Australian and New Zealand markets.

True alliance is home to some of the world’s most famous "must have" brands including Ben Sherman, Chantelle, Lacoste, Passionata, Reebok, Rockport, Royal Elastics, Speedo, Teva, The North Face and Ugg.

Headquartered in Sydney Australia, true alliance has offices and showrooms in all other major cities in the region including Melbourne, Brisbane, Adelaide and Auckland.